Music can influence the taste of wine, according to a recent study that suggests which songs go well with which types of wine.
Heavy rock music like Jimi Hendrix or the Rolling Stones is a good accompaniment to a Cabernet Sauvignon, while opera buffs might prefer a 2006 Syrah, said the study by psychologists at a British university.
The research, in collaboration with a Chilean wine producer, indicates that different types of music stimulate different parts of the brain and prime us to taste wines in a corresponding way.
For example when a powerful piece of music such as Carmina Burana is heard, a Cabernet Sauvignon is perceived as being 60 percent more powerful, rich and robust than when no music is heard.
“This is the first time it has been scientifically proven that music can affect perception in other senses and change the way wine tastes,” said Professor Adrian North of Heriot Watt University in Edinburgh.
The idea for the study was triggered by Chilean winemaker Aurelio Montes, who plays Gregorian chants to his maturing wines, arguing that the gentle vibrations improve the quality.
David Williams, editor of Wine and Spirit magazine, said: “I love the idea that music has such an enormous effect on the way we taste wine, and I love the idea that people in the wine trade might make use of this information.
“Maybe we’ll start seeing buy-one-get-one-free offers replaced by free Mozart, and maybe one day there’ll even be music lists in Michelin-starred restaurants,” he said.(The GUARDIAN)
最近一項研究顯示，音樂可以影響葡萄酒的口感，研究中並對何種歌曲適合搭配何種葡萄酒提出建議。
英國一所大學的心理學家所做的研究指出，像吉米．罕醉克斯或滾石合唱團的重搖滾音樂適合搭配卡本內蘇維翁紅酒，而歌劇迷可能會偏好二ＯＯ六年的希哈。
這項和智利某酒商合作的研究結果顯示，不同種類的音樂會刺激我們腦中不同的部位，進而促使我們在品嚐葡萄酒時，產生與音樂風格相符的口感。
例如，和沒有聽到音樂的情況下相比，人們聽到《Carmina Burana》這樣強而有力的音樂時，卡本內蘇維翁紅酒強烈、芳醇的口感會提升60%。
愛丁堡海華大學的愛德里恩．諾思教授說：「這是第一次經科學實驗證明，音樂會影響人類其他感知，並改變葡萄酒的口感。」
促成這項研究的是智利的葡萄酒釀造師奧萊利歐．蒙特斯，他會在葡萄酒熟成階段播放葛雷格聖歌，他認為歌曲輕柔的共鳴可以提升酒的品質。
《葡萄酒與烈酒》雜誌編輯大衛．威廉斯說：「我很高興聽到音樂對於葡萄酒的口感有這麼大的影響力，我也很高興酒商可以利用這項資訊。」
他說：「也許我們會|開始看到買一送一的促銷，送的是莫札特的CD；又或者哪天米其林星級餐廳甚至會|出現歌單供消費者參考。」（衛報�翻譯：袁星塵）
Warning: Excessive consumption of alcohol can damage your health.
飲酒過量有害健康
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