Microsoft Corp has collaborated with Asustek Computer Inc (華碩) to launch two handheld Xbox devices, the Republic of Gamers (ROG) Xbox Ally and Xbox Ally X, in select markets for this year’s holiday season, Microsoft said on Sunday.
The new devices would be available to more markets later and details on preorders, pricing and accessories are to be announced in the coming months, the company said in a statement.
The new devices would enable gamers to enjoy a better Xbox experience across its platforms, it said.
Photo: AP
“The Xbox Ally and Xbox Ally X are perfect for players looking to take an approachable gaming experience with you during travels — whether it’s between airports, or between the comfiest chairs in the living room,” Microsoft said.
The announcement came days after the release of Nintendo’s Switch 2 handheld game console last week, which some market watchers said could score record early sales for the Japanese Super Mario creator.
Asustek started offering its Ally gaming products in June 2023, and this segment has boosted ROG’s brand’s visibility and accessibility among consumers over the past two years, co-CEO Samson Hu (胡書賓) told an earnings conference last month.
The launch of new handheld Xbox devices would help the company build a more complete ROG gaming ecosystem and expand its business scope, Hu said.
“We are highly confident about the new products’ revenue contribution,” he added.
Asustek said it expects the gaming PC revenue to grow 30 percent year-on-year in the second quarter, with overall gaming revenue rising 20 percent.
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