Apple Inc has brought in Tata Group to handle repairs for iPhones and MacBook devices in its fast-growing Indian market, signalling the Indian conglomerate’s deepening role in the US tech giant’s supply chain, two people familiar with the matter said.
As Apple looks beyond China for manufacturing, Tata has fast emerged as its key supplier and already assembles iPhones for local and foreign markets at three facilities in south India, with one of them also making some iPhone components.
In its latest partnership expansion, Tata is taking over the mandate from an Indian unit of Taiwan’s Wistron Corp (緯創), ICT Service Management Solutions (India) Pvt Ltd, and will carry out such after-sales repairs from its Karnataka iPhone assembly campus, both sources said.
Photo: Jaimi Joy, Reuters
The market for repairs is only going to boom in India, the world’s second-biggest smartphone market, as iPhone sales skyrocket. Counterpoint Research estimates around 11 million iPhones were sold in India last year, giving Apple a 7 percent market share, compared to just 1 percent in 2020.
The latest contract award signals Apple’s growing confidence on Tata as it hopes to win more business from the world’s most valuable smartphone company.
“Tata’s deepening partnership with Apple could also pave the groundwork for Apple directly selling refurbished devices in India, like how it does in the United States currently,” Cybermedia Research vice president Prabhu Ram said.
While Apple’s official service centers across India can do basic repairs, they would now ship phones and laptops to Tata’s facility for more complex issues.
However, Wistron’s ICT will continue to service other clients excluding Apple, one of the sources said.
Amid an impending threat of US President Donald Trump’s tariffs on China, India is also emerging as a favored destination for iPhone exports. Apple CEO Tim Cook has said the bulk of iPhones sold in the US this quarter will be made at factories in India.
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