OpenAI on Thursday said it was putting its artificial intelligence (AI) engine to work in a challenge to Google’s market-dominating search engine.
The start-up behind ChatGPT announced that it is testing a “SearchGPT” prototype that is “designed to combine the strength of our AI models with information from the Web” to answer online queries quickly and to provide relevant sources.
SearchGPT is being made available to a small group of users and publishers to get feedback, OpenAI said in a blog post.
Photo: Reuters
Search features refined in the prototype would be woven into ChatGPT in the future, the San Francisco-based company said.
Users would be able to interact with SearchGPT through conversational queries, and can ask follow-up questions as they might if speaking to a person, OpenAI said.
Google recently added AI-generated query result summaries — referred to as “Overviews” — to its search engine, causing worries among some that the move would result in fewer opportunities to serve up money-making ads.
The new feature offers written text at the top of results for Google searches, ahead of the traditional links to sites, which summarizes information that the engine believes answers the user’s search query.
OpenAI’s description of SearchGPT sounded similar to Google’s Overviews.
OpenAI said it was working with some publishers to refine SearchGPT, which is being kept separate from the training of its generative AI foundation models.
“AI search is going to become one of the key ways that people navigate the Internet, and it’s crucial, in these early days, that the technology is built in a way that values, respects, and protects journalism and publishers,” The Atlantic chief executive Nicholas Thompson said in the OpenAI blog post. “We look forward to partnering with OpenAI in the process.”
OpenAI has invited users to sign up on a wait list to try SearchGPT.
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