Luxgen Motor Co (納智捷汽車), a subsidiary of Yulon Motor Co (裕隆汽車), yesterday said it is again offering a NT$100,000 discount for its entry-level n7 electric vehicle models.
The n7’s price has gone down from NT$1.099 million to NT$999,000, Luxgen said, adding that there are 25,000 preorders for the model.
MG Motor’s electric hatchback, the MG4, entered the market in the middle of last month, with a starting price of NT$990,000.
Photo: Amy Yang, Taipei Times
China Motor Corp (中華汽車), which distributes MG vehicles in Taiwan, said it aims to sell 1,600 MG4s this year.
MG, originally a British brand, was acquired by China’s SAIC Motor Corp (上海汽車) in 2005.
Asked about competition from MG in the entry-level electric vehicle segment, Luxgen president Jeff Lee (李應生) yesterday said he was not worried, given the difference in target consumers.
The n7 series includes multi-purpose vehicles suitable for families, while MG4 is a compact sports car, he said.
Luxgen started taking new orders for the n7 series last month, after smooth delivery at the beginning of the year, Lee said, adding that the company expects to deliver all the first preorders in the third quarter.
With the number of n7 owners increasing to more than 30,000, Luxgen said it plans to double its n7 experience centers this year from five to 10.
Luxgen had sold 1,037 n7 models last month, marking the third consecutive month of monthly sales exceeding 1,000 units, while MG4 sales reached 122 units last month, the latest data for new car sales released yesterday showed.
Toyota Motor Corp’s vehicles, distributed by Hotai Motor Co (和泰汽車) in Taiwan, remained on top, selling 9,689 units last month, down 7.7 percent month-on-month. It has a market share of 23.3 percent.
Tesla Inc outperformed its peers last month, with sales soaring 214 percent sequentially to 3,898 units, giving the US electric vehicle carmaker a 9.4 percent market share and placing second in local car rankings, data compiled by market researcher U-Car showed.
Lexus, the luxury brand of Toyota, ranked No. 3, with sales rising 5.1 percent month-on-month to 2,628 units last month. Lexus has a 6.3 percent market share.
Mercedes-Benz AG, with a 5.7 percent market share, ranked No. 4. It sold 2,376 units, down 11 percent from May.
BMW AG showed the strongest performance, with sales doubling to 2,280 units, boosted by record-high electric vehicle sales of 984 units last month. BMW has a 5.5 percent market share.
Overall, Taiwan’s new car sales last month edged up 0.3 percent to 41,587 units from May, fueled by strong electric vehicle growth, U-Car data showed.
That brought total new car sales during the first half of this year to 232,503 units, down one percent from the same period of last year, it said.
WEAKER ACTIVITY: The sharpest deterioration was seen in the electronics and optical components sector, with the production index falling 13.2 points to 44.5 Taiwan’s manufacturing sector last month contracted for a second consecutive month, with the purchasing managers’ index (PMI) slipping to 48, reflecting ongoing caution over trade uncertainties, the Chung-Hua Institution for Economic Research (CIER, 中華經濟研究院) said yesterday. The decline reflects growing caution among companies amid uncertainty surrounding US tariffs, semiconductor duties and automotive import levies, and it is also likely linked to fading front-loading activity, CIER president Lien Hsien-ming (連賢明) said. “Some clients have started shifting orders to Southeast Asian countries where tariff regimes are already clear,” Lien told a news conference. Firms across the supply chain are also lowering stock levels to mitigate
IN THE AIR: While most companies said they were committed to North American operations, some added that production and costs would depend on the outcome of a US trade probe Leading local contract electronics makers Wistron Corp (緯創), Quanta Computer Inc (廣達), Inventec Corp (英業達) and Compal Electronics Inc (仁寶) are to maintain their North American expansion plans, despite Washington’s 20 percent tariff on Taiwanese goods. Wistron said it has long maintained a presence in the US, while distributing production across Taiwan, North America, Southeast Asia and Europe. The company is in talks with customers to align capacity with their site preferences, a company official told the Taipei Times by telephone on Friday. The company is still in talks with clients over who would bear the tariff costs, with the outcome pending further
Six Taiwanese companies, including contract chipmaker Taiwan Semiconductor Manufacturing Co (TSMC, 台積電), made the 2025 Fortune Global 500 list of the world’s largest firms by revenue. In a report published by New York-based Fortune magazine on Tuesday, Hon Hai Precision Industry Co (鴻海精密), also known as Foxconn Technology Group (富士康科技集團), ranked highest among Taiwanese firms, placing 28th with revenue of US$213.69 billion. Up 60 spots from last year, TSMC rose to No. 126 with US$90.16 billion in revenue, followed by Quanta Computer Inc (廣達) at 348th, Pegatron Corp (和碩) at 461st, CPC Corp, Taiwan (台灣中油) at 494th and Wistron Corp (緯創) at
NEGOTIATIONS: Semiconductors play an outsized role in Taiwan’s industrial and economic development and are a major driver of the Taiwan-US trade imbalance With US President Donald Trump threatening to impose tariffs on semiconductors, Taiwan is expected to face a significant challenge, as information and communications technology (ICT) products account for more than 70 percent of its exports to the US, Chung-Hua Institution for Economic Research (CIER, 中華經濟研究院) president Lien Hsien-ming (連賢明) said on Friday. Compared with other countries, semiconductors play a disproportionately large role in Taiwan’s industrial and economic development, Lien said. As the sixth-largest contributor to the US trade deficit, Taiwan recorded a US$73.9 billion trade surplus with the US last year — up from US$47.8 billion in 2023 — driven by strong
RSS