Luxury hotel Humble House Taipei (台北艾麗酒店) has entered strategic cooperation with Curio Collection by Hilton, in the hope of growing international guests to achieve an occupancy of 85 percent this year.
The strategic alliance was announced on Thursday when the hotel of 235 guestrooms in Taipei’s prime Xinyi District (信義) celebrated its 10th anniversary.
Toward the aim, Humble House chairwoman Ellie Lai (賴英里) said the facility is to highlight its appeal to young fashion-savvy tourists who also assign great importance to environmental protection.
Photo: Amy Yang, Taipei Times
Curio Collection by Hilton is an upscale hotel brand within the Hilton Worldwide portfolio. It is a soft brand, meaning its hotels are supported by Hilton but retain their branding.
Lai said that occupancy rates last year averaged 80 percent and may rise to 85 percent this year if the facility manages to raise the ratio of foreign clientele to 80 percent. Curio Collection would lend support in light of its international reach.
In the meantime, Lai aims for daily room rate to increase from NT$6,500 to NT$6,800.
The hospitality industry only made a 75 percent recovery last year, suggesting more room for improvement, market watchers said.
But the competition is likely to intensify in the city's central business district with the entry of more international luxury brands including Four Seasons, Park Hyatt, Andaz and IHG in coming years, as Taiwan aims to attract more foreign tourists, they added.
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