The prices of some Taiwan Beer products would be raised over the summer to reflect higher international raw material prices, Taiwan Tobacco and Liquor Corp (TTL, 台灣菸酒) said yesterday.
Effective from June 1, the company raised the prices of Gold Label, Classic and 18 Days Draft brews in kegs and bottles by 1 to 2 percent for large-scale wholesalers and by 3 to 7 percent for small-scale wholesalers, it said.
Following the hike, the price of a keg of beer rose by an average of NT$10 (US$0.33) per liter and the price of a case of beer containing a dozen 600ml bottles rose by average of NT$36 to NT$60, TTL said.
Photo: George Tsorng, Taipei Times
As the adjustment only altered wholesale prices, the changes would mainly be noticeable at venues such as “hot-fry” restaurants and nightclubs, the company said.
The price of canned beer sold at supermarkets and convenience stores would not be raised until August or September, after a new batch of those beers has been produced, it said.
TTL said that it had not raised Taiwan Beer prices in more than 20 years.
It said that as a state-run corporation, it has to remain profitable to transfer a required NT$6 billion to the national coffers each year, which is why the price hikes were necessary.
The company said that many imported beer brands increased their prices last year in light of higher raw material costs.
In terms of its other products, TTL said the price of its rice wine — which it sells at a loss — would remain the same, due to its widespread use as a cooking ingredient.
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