Three Taiwanese firms made this year’s Global 500 list of the world’s most valuable brands published by London-based brand valuation and strategy consultancy Brand Finance.
The Taiwanese companies in the rankings are Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) in 87th spot, Taipei Fubon Commercial Bank (台北富邦銀行) in 425th and a newcomer, Chunghwa Telecom Co (中華電信), in 447th, the Brand Finance Global 500 and IT Services 25 report released at the World Economic Forum in Davos on Wednesday showed.
Hsinchu-based TSMC, the world’s largest contract chipmaker, moved ahead from last year’s ranking at 93rd, while Taipei Fubon Bank rose from 385th.
Photo: Reuters, Ann Wang
Amazon.com Inc ranked as the world’s most valuable brand despite losing US$51 billion in value this year, with Brand Finance valuing Amazon’s brand at US$299.28 billion.
Apple Inc lost its top ranking after losing US$57.6 billion, finishing with a brand value of US$297.51 billion, followed by Google (US$281.38 billion), Microsoft Corp (US$191.57 billion) and Walmart Inc (US$113.78 billion).
Rounding out the top 10 were Samsung Group, Industrial & Commercial Bank of China Ltd (中國工商銀行), Verizon Communications Inc, Tesla Inc and TikTok.
The US has the most companies in the rankings, with 201 companies listed (49.7 percent), ahead of China’s 79 (17.9 percent) and Germany’s 24 (6 percent), the report said.
Brand Finance evaluates the strength of brands and quantifies their financial value to help organizations make strategic decisions.
The consultancy conducts more than 5,000 brand valuations every year, by assessing companies’ business model and performance, customer satisfaction, employee engagement and corporate social responsibility.
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