The results of the Best Taiwan Global Brands survey co-organized by the Ministry of Economic Affairs’ Industrial Development Bureau and global brand consultancy Interbrand were announced on Tuesday.
CTBC Financial Holding Co (中信金控) ranked among Taiwan’s top 10 global brands for the seventh time, with its brand valued at US$533 million.
In recognition of CTBC Financial Holding’s progress in growing its international presence and strengthening its brand’s influence in the Taiwanese and international market, the organizers confirmed it as being among the most prestigious of Taiwan’s leading financial brands.
Photo courtesy of CTBC Holding
CTBC Financial Holding chief administration officer Roger Kao (高人傑) accepted the award at Tuesday’s ceremony.
The ranking uses the same brand valuation system as Interbrand’s Best Global Brands survey, selecting from more than 1,000 listed Taiwanese companies based on their revenue indicators and calculating their brand value based on the aspects of overall demand, intangible revenue, brand role, brand revenue and brand strength.
The organizers said that CTBC Financial Holding is committed to expanding its overseas business, accelerating its digital transformation and innovation, focusing on the value it creates for society in the process of delivering financial services with its brand spirit of “We are family,” and conveying its brand concept through human character stories and other means to create emotional ties.
It identified the main reasons for CTBC Financial Holding’s high ranking as its good performance with regard to brand identification, trust and connectedness.
CTBC Financial Holding has been involved in social philanthropy for a long time through five core missions of charity, anti-drugs campaigning, sports, education and the arts.
For example, its Light Up a Life fundraising campaign has over the past 37 years raised more than NT$2.5 billion (US$80.57 million) to help more than 620,000 disadvantaged children.
CTBC Financial Holding’s philanthropic projects include sponsorship of the CTBC Brothers professional baseball team, as well as the CTBC Youth Baseball Project, the Taiwan Dream Project and the CTBC Foundation for Arts and Culture’s Love and Arts for Dreams Initiatives.
In terms of social return on investment, these projects generate from NT$4.18 to NT$17.59 of social value for every NT$1 invested.
In this way, the company has used the influence of its brand to launch a virtuous cycle that creates a positive impact for Taiwan.
CTBC Financial Holding has built a professional brand image through digital finance and innovative business. In terms of overseas business performance, its subsidiary CTBC Bank last year increased its shareholding in Thailand’s LH Financial Group to 46.6 percent, becoming its largest shareholder and making it the Taiwanese-invested bank with the most branches in Thailand.
With this move, CTBC Financial Holding took another major step forward in its overseas presence in Southeast Asia.
The US dollar was trading at NT$29.7 at 10am today on the Taipei Foreign Exchange, as the New Taiwan dollar gained NT$1.364 from the previous close last week. The NT dollar continued to rise today, after surging 3.07 percent on Friday. After opening at NT$30.91, the NT dollar gained more than NT$1 in just 15 minutes, briefly passing the NT$30 mark. Before the US Department of the Treasury's semi-annual currency report came out, expectations that the NT dollar would keep rising were already building. The NT dollar on Friday closed at NT$31.064, up by NT$0.953 — a 3.07 percent single-day gain. Today,
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The Financial Supervisory Commission (FSC) yesterday met with some of the nation’s largest insurance companies as a skyrocketing New Taiwan dollar piles pressure on their hundreds of billions of dollars in US bond investments. The commission has asked some life insurance firms, among the biggest Asian holders of US debt, to discuss how the rapidly strengthening NT dollar has impacted their operations, people familiar with the matter said. The meeting took place as the NT dollar jumped as much as 5 percent yesterday, its biggest intraday gain in more than three decades. The local currency surged as exporters rushed to
PRESSURE EXPECTED: The appreciation of the NT dollar reflected expectations that Washington would press Taiwan to boost its currency against the US dollar, dealers said Taiwan’s export-oriented semiconductor and auto part manufacturers are expecting their margins to be affected by large foreign exchange losses as the New Taiwan dollar continued to appreciate sharply against the US dollar yesterday. Among major semiconductor manufacturers, ASE Technology Holding Co (日月光), the world’s largest integrated circuit (IC) packaging and testing services provider, said that whenever the NT dollar rises NT$1 against the greenback, its gross margin is cut by about 1.5 percent. The NT dollar traded as strong as NT$29.59 per US dollar before trimming gains to close NT$0.919, or 2.96 percent, higher at NT$30.145 yesterday in Taipei trading
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