Green jujubes grown in Kaohsiung are scheduled to hit supermarket shelves in France today as part of the city’s efforts to introduce the fruit to consumers in Europe, the Kaohsiung City Government Agriculture Bureau said yesterday.
Kaohsiung green jujubes are already sold in Hong Kong, Japan, Malaysia, Palau and Singapore, the bureau said.
The city is the largest green jujube producer in Taiwan, with a growing area of 750 hectares that makes up more than 40 percent of the country’s total for jujubes.
Photo courtesy of Kaohsiung City Government’s Agriculture Bureau
Farms growing the fruit are mainly found in Alian (阿蓮), Dashe (大社), Gangshan (岡山), Tianliao (田寮) and Yanchao (燕巢) districts, the bureau said.
The annual production value of Kaohsiung green jujubes has averaged NT$1 billion (US$35.87 million) in the past few years, the bureau said, adding that it intensified its efforts to boost visibility in the global market after exporting 870,897 tonnes of the fruit last year.
Kaohsiung is selling batches of the Tainung No. 13 green jujube — also known as the “Shirley” (雪麗) — to France through a trader in the Netherlands, the bureau said, describing the Shirley green jujube as having a perfect balance between sweet and sour flavors.
The green jujubes first arrived in the Netherlands by air and were then transported via road to France, it said, adding that the entire delivery process involved advanced cold chain storage so that consumers in France could enjoy fresh green jujubes like those sold in Taiwan.
The bureau worked with the Taiwan Agricultural Research Institute under the Council of Agriculture to ensure that the fruit traveled well.
In addition to the Shirley, Kaohsiung has also sold Kaohsiung No. 11 Zhenmi (珍蜜) green jujubes overseas.
The bureau said people in Taiwan can log on to the Best of Kaohsiung e-commerce platform to order green jujubes into next month.
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