Chip designer MediaTek Inc (聯發科) on Thursday released a new 5G smartphone chip that it hopes will be used in premium-priced Android smartphones, a market Qualcomm Inc currently dominates.
The Hsinchu-based company said its new Dimensity 9000 chip will be the world’s first to use its manufacturing partner Taiwan Semiconductor Manufacturing Co’s (台積電) “N4” chipmaking process, which helps makes chips that are smaller and faster. MediaTek said it would be the first smartphone chip to feature a powerful new computing core from Arm Ltd called the Cortex X2.
Along with Qualcomm and Samsung Electronics Co Ltd, MediaTek is one of only three firms in the world that makes 5G smartphone chips. The fourth major player — Huawei Technologies Co Ltd — was forced out of the market by US sanctions.
Photo: Reuters
Huawei’s exit set off a scramble by Android smartphone makers to capture market share vacated by the Chinese brand. MediaTek already counts many of the contenders for that market share, such as Xiaomi Corp, Oppo and Vivo as customers, but many of those brands use MediaTek for their low and mid-tier devices, and rely on Qualcomm for higher-end models.
Media-Tek chief financial officer David Ku (顧大為) said that the 9000 chip was the first in what is to be a series of chips aimed at persuading those customers to switch to using MediaTek in their flagship devices.
“We need to have a very strong army to march into the segment,” Ku said. “One product is not enough. This is our starting point.”
MediaTek hit US$10 billion in revenue for the first time last year, and Ku said it expects to hit US$17 billion this year, adding that 5G chips can sell for up to US$50.
“The No. 1 driving factor is really the much higher [average selling price] due to the 4G to 5G transition,” Ku said.
DIVERSIFICATION: The chip designer expects new non-smartphone products to be available next year or in 2025 as it seeks new growth engines to broaden its portfolio MediaTek Inc (聯發科) yesterday said it expects non-mobile phone chips, such as automotive chips, to drive its growth beyond 2025, as it pursues diversification to create a more balanced portfolio. The Hsinchu-based chip designer said it has counted on smartphone chips, power management chips and chips for other applications to fuel its growth in the past few years, but it is developing new products to continue growing. “Our future growth drivers, of course, will be outside of smartphones,” MediaTek chairman Rick Tsai (蔡明介) told shareholders at the company’s annual general meeting in Hsinchu City. “As new products would be available next year
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