Facebook Inc CEO Mark Zuckerberg last week called Australian lawmakers to discuss rules that would make Internet giants pay news outlets for content, but failed to persuade them to change policy, the country’s treasurer said yesterday.
Zuckerberg “reached out to talk about the code and the impact on Facebook” and a constructive discussion followed among the social media billionaire, Australian Treasurer Josh Frydenberg and Australian Minister for Communications Paul Fletcher.
“No, Mark Zuckerberg didn’t convince me to back down if that’s what you’re asking,” Frydenberg told the Australian Broadcasting Corp (ABC), without giving further details of the meeting.
Photo: AFP
A Facebook spokeswoman in Australia said the company’s executives regularly meet with government stakeholders on a range of topics.
Australia intends to introduce a law that would force Facebook, the world’s largest social media platform, and Internet search giant Google Inc to negotiate payments to media companies whose content drives traffic to their Web site. If the parties cannot agree on payments, a government-appointed arbitrator would set the fees for them.
Facebook and Google oppose the “news media bargaining code” and have mounted public campaigns against it. Google has threatened to withdraw its search engine from Australia, while Facebook has warned it would stop Australians sharing news content on its site if the laws go ahead.
At a Senate inquiry into the planned law last month, local heads of both companies outlined their opposition to the plans, which would be among the toughest in the world in dealing with the financial impact of global Internet companies on domestic media, which have been hit by shrinking advertising revenue.
“We’re told that if we go ahead with this, we’re going to break the Internet,” Frydenberg said on ABC.
“What I do know is that media businesses should be paid for content,” he added.
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