While the COVID-19 pandemic has done a number to the food service industry across the globe, American chain restaurant Texas Roadhouse has weathered the storm. By conserving resources, reducing expenses and employing proactive marketing strategies, Texas Roadhouse was able to maintain a steady foothold through the crisis.
According to the Ministry of Economic Affairs, Taiwan’s food and beverage industry revenue dropped by about 23 percent in March and April. But as the pandemic eases in Taiwan, restaurant sales rebounded to NT$61.9 billion in May -- a 29 percent jump from the previous month and just 8.7 percent below the same time last year. Hoping to ride the momentum of Taiwan’s economic resurgence, Texas Roadhouse has brought its fresh USDA choice hand-cut steaks to Taoyuan City’s Qingpu (青埔) area.
Qingpu has been growing rapidly in commercial activity since the establishment of Taoyuan’s High Speed Rail station in 2006 and Airport Line MRT station in 2017. The Shin Kong Cinema complex offers attractions such as the Xpark Aquarium and Cozzi Hotel, and the area is also home to the Gloria Outlets and an Ikea that just opened yesterday.
Photo courtesy of Texas Roadhouse
Texas Roadhouse’s Qingpu branch held its grand opening at the Shin Kong Cinema Complex on July 15, featuring a unique decor that fuses the chain’s trademark country cowboy style with Taiwanese elements. Overall, the space retains Texas Roadhouse’s trademark spacious wooden interior, with all wooden furniture directly imported from the US. Murals by David Carter provide the local element, as his work depicts Taiwanese imagery such as peach blossoms, Shimen Reservoir and Taoyuan International Airport.
“We made adjustments in response to market needs in our operations, finances and marketing strategies. Not only did we strive to provide the highest safety and virus prevention for our customers, we also strengthened our delivery avenues. As the pandemic becomes contained in Taiwan, our economy will rebound. We are very optimistic and confident about business for the next half of the year,” says Senior Vice President of Operations, Taiwan, Bayshore Pacific - Jeff Lee (李宏智).
In addition, this latest location is offering a “Crazy Raffle” promotion until Aug. 17. Anyone who orders the “New Summer Party” set meal (which includes a 10 oz. ribeye steak, four-bone pork ribs, two sides and two soft drinks) will have the chance to win an iPhone 11(256G) and AirPod Pro. (Advertorial)
Photo courtesy of Texas Roadhouse
HORMUZ ISSUE: The US president said he expected crude prices to drop at the end of the war, which he called a ‘minor excursion’ that could continue ‘for a little while’ The United Arab Emirates (UAE) and Kuwait started reducing oil production, as the near-closure of the crucial Strait of Hormuz ripples through energy markets and affects global supply. Abu Dhabi National Oil Co (ADNOC) is “managing offshore production levels to address storage requirements,” the company said in a statement, without giving details. Kuwait Petroleum Corp said it was lowering production at its oil fields and refineries after “Iranian threats against safe passage of ships through the Strait of Hormuz.” The war in the Middle East has all but closed Hormuz, the narrow waterway linking the Persian Gulf to the open seas,
Apple Inc increased iPhone production in India by about 53 percent last year and now makes a quarter of its marquee devices there, reflecting the US company’s efforts to avoid tariffs on China. The company assembled about 55 million iPhones in India last year, up from 36 million a year earlier, people familiar with the matter said, asking not to be named because the numbers aren’t public. Apple makes about 220 million to 230 million iPhones a year globally, with India’s share of the total increasing rapidly. Apple has accelerated its expansion in the world’s most populous country in recent years, bolstered
HEADWINDS: The company said it expects its computer business, as well as consumer electronics and communications segments to see revenue declines due to seasonality Pegatron Corp (和碩) yesterday said it aims to grow its artificial intelligence (AI) server revenue more than 10-fold this year from last year, driven by orders from neocloud solutions clients and large cloud service providers. The electronics manufacturing service provider said AI server revenue growth would be driven primarily by the Nvidia Corp GB300 server platform. Server shipments are expected to increase each quarter this year, with the second half likely to outperform the first half, it said. The AI server market is expected to broaden this year as more inference applications emerge, which would drive demand for system-on-chip, application-specific integrated circuits
PROJECTION: TSMC said it expects strong growth this year, with revenue in US dollars projected to grow by about 30 percent, outperforming the industry Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) yesterday reported consolidated sales last month reached NT$317.66 billion (US$9.98 billion), the highest ever for the month of February, driven by robust demand for chips built using the company’s advanced 3-nanometer (3nm) process. Last month’s figure was up 22.2 percent from a year earlier, but fell 20.8 percent from January, the world’s largest contract chipmaker said in a statement. For the first two months of the year, TSMC posted cumulative sales of NT$718.91 billion, up 29.9 percent from a year earlier. Analysts attributed the growth to sustained global demand for artificial intelligence (AI) products
RSS