Momo.com Inc (富邦媒體), the nation’s largest TV and online retailer, on Friday posted record-high revenue of NT$5.16 billion (US$171.89 million) for last month, buoyed by the Double 12 shopping festival and end-of-year sales.
The boost in revenue was mainly due to exclusive sales and promotional deals of winter products launched on Dec. 12, which followed on from Double 11 Singles’ Day, the company said, adding that Christmas holiday sales and corporate banquets also drove up revenue.
In addition, strong sales of festival-related products also increased last month, as the Lunar New Year holiday begins on Jan. 24 this year, Momo.com said.
By product, sales of home appliances grew 31.2 percent last month, sales of health and leisure products increased 31.2 percent, while household goods and decor grew 30.9 percent, the company said.
Purchases made using its mobile shopping app accounted for 68.2 percent of overall sales last month, it said.
Last quarter, revenue rose 28.4 percent year-on-year to NT$15.91 billion, also a record, bringing overall revenue last year to NT$51.83 billion, an increase of 23.4 percent from NT$42.02 billion in 2018.
PChome Online Inc (網路家庭) also saw sales increase thanks to Double 12, with revenue growing 13.67 percent annually to NT$3.67 billion — a record.
Sales of home appliances and consumer electronics continued to dominate the company’s best-selling categories last month, while sales of food and beverages, and cosmetics and health products, posted strong increases, the company said.
Fourth-quarter sales reached a record NT$11.4 billion, while overall revenue last year was NT$38.84 billion — a 12.4 percent year-on-year increase.
PChome said it aims to further bolster sales growth by focusing on the younger generation.
Eastern Home Shopping & Leisure Co (EHS, 東森購物) also reported robust sales of NT$1.96 billion for last month, the highest in the past 10 years.
EHS said that sales from its online shopping platform rose 34 percent annually to NT$560 million, while sales from its dedicated telemarketing team increased 35 percent to NT$420 million.
For the whole of last year, the firm posted sales of NT$21.12 billion, benefiting from healthy sales on Strawberrynet.com, in which it holds a 76 percent stake, EHS said.
Another e-commerce operator, Kuobrothers Corp (創業家兄弟), said sales last month grew 11.28 percent year-on-year to NT$458 million, resulting in revenue of NT$1.41 billion for last quarter and record sales of NT$5.09 billion for last year.
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