Hua-Tiau Chiew Chicken Noodles (花雕雞麵) produced by Taiwan Tobacco and Liquor Corp (TTL, 台灣菸酒) became the top-selling instant noodle brand at RT-Mart International Ltd (大潤發) last year.
The product rose six places from a year earlier to top the sales list, passing Wei Wei A-series Chicken Noodles (味味A排骨雞麵) produced by Vedan Enterprise Corp (味丹) and Wei Lih Jah Jan Men Noodles (維力炸醬麵) made by Wei Lih Food Industrial Co (維力食品).
TTL, which is the only producer of Hua-Tiau Chiew in Taiwan, uses 15-year old liquor made from fermented rice as a major ingredient in the instant noodle broth and the special flavor has pushed up sales, analysts said.
According to RT-Mart, one of the leading hypermarkets in Taiwan, almost 1.5 million packs of Hua-Tiau Chiew Chicken Noodles were sold at its outlets nationwide last year, generating more than NT$30 million (US$1.01 million) in sales.
On the online Good Market operated by Kuobrothers Corp (創業家兄弟) in Taiwan, Hua-Tiau Chiew Chicken Noodles earned 4.42 points from consumers on a five-point ratings scale.
TTL has said Hua-Tiau Chiew is light in flavor but rich in amino acids, making it a perfect food ingredient and a good match for instant noodles.
Wei Wei A series Chicken Noodles came in second place, up one from the 2016 rankings, with RT-Mark selling 1.4 million packs last year, while Wei Lih Jah Jan Men Noodles fell from the top position in 2016 to third with almost 1.3 million packs sold, according to RT-Mart.
The top three took advantage of their familiar flavors to beat imported products from Japan and South Korea. In addition, intensive promotional campaigns during the Ghost Festival also boosted sales of food items, including instant noodles, for worship.
The Ghost Festival falls on the 15th day of the seventh month of the lunar calendar, which last year was Sept. 5.
TTL, Vedan and Wei Lih Food were the three largest winners in the RT-Mart instant noodles sale rankings last year, taking three, two and three spots, respectively, on the top 10 list.
TTL’s Sesame Oil Chicken Noodles (麻油雞麵) and Hua-Tiau Chiew Beef Noodles (花雕牛肉麵) with pickled cabbage were the fourth and fifth-biggest sellers in the rankings with about 800,000 packs sold each, RT-Mart data showed.
Vedan’s Wei Wei Premium Beef Noodles(味味一品原汁珍味牛肉麵) came in sixth ahead of Wei Lih Jah Jan Men heavyweight pack (110 grams vs. the standard 90 gram size), Ve Wong Instant Beef Noodles (味王牛肉麵) produced by Ve Wong Corp (味王), Wei Lih’s Yuanzu Chicken Noodles (原祖雞汁麵)and Wei Lih’s I Duo Zang Beef Noodles (一度贊紅燒牛肉麵), according to RT-Mart.
Meanwhile, PX Mart Ltd (全聯實業), one of the largest supermarket chains in Taiwan, said local consumers on average spend NT$89 to NT$100 per instant noodle purchase.
In 2016, the production value of instant noodles in Taiwan rose 20 percent from a year earlier to NT$11.5 billion, according to data released by the Ministry of Economic Affairs.
The ministry has not released the figures for last year.
Cairo’s new monorail slices across the city skyline, running above the familiar chaos of blaring horns and aging buses’ exhaust fumes that mark rush hour below. The US$4.5 billion monorail, opened this month, is among Egypt’s most prominent new transport projects, part of a debt-funded infrastructure drive criticized for sapping state finances while bringing limited benefits to most of the country’s 109 million people. “It feels like you’re in a different country,” said Ramy Sayed, a restaurant manager, aboard a driverless Innovia 300 train. “No noise, no traffic, we’re not used to this.” The eastern line runs 56km from the bustling middle-class
Taiwanese firms have increased investment in the Philippines in recent years as Manila’s ties with Washington deepen and global supply chains continue to shift away from China, an expert at the Chung-Hua Institution for Economic Research (CIER, 中華經濟研究院) said yesterday. The Philippines had not been among Taiwanese investors’ top choices in Southeast Asia, CIER Taiwan ASEAN Studies Center director Kristy Hsu (徐遵慈) said at a seminar in Taipei. However, Taiwan’s investment in the country has grown significantly since the COVID-19 pandemic, reaching US $257 million last year, a high in recent years, she said. Although Taiwan’s total investment in the Philippines still lags
Starlux Airlines Co (星宇航空) today unveiled a long-haul network expansion plan at a shareholders’ meeting in Taipei, including direct flights to Barcelona, Spain, and Zurich, Switzerland, as well as a service connecting Taipei, Sydney and New Zealand. Starlux is to become the first Taiwanese carrier to offer non-stop services to the two European cities, while the inaugural oceanic route is expected to expand transit opportunities within the Australia-New Zealand market, Starlux said. Flight services to Chicago, Dallas, Washington and New York are under evaluation, the airline added. Prior to the shareholders’ meeting, the airline earlier this year announced that it would be
Intel Corp regards Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) as a longstanding partner, as the US chipmaker would continue outsourcing production of advanced chips to TSMC, Intel chief executive officer Lip-Bu Tan (陳立武) said yesterday. “I don’t look at people as competitors. I look at the collaboration... Nvidia is also, you know, a good friend,” Tan told a news conference following his keynote speech at the Computex trade show in Taipei. “It’s a very trusted partnership for us... We are a big, top customer for them, and we’re going to continue doing that,” he said, referring to TSMC, the world’s largest foundry
RSS