Hua-Tiau Chiew Chicken Noodles (花雕雞麵) produced by Taiwan Tobacco and Liquor Corp (TTL, 台灣菸酒) became the top-selling instant noodle brand at RT-Mart International Ltd (大潤發) last year.
The product rose six places from a year earlier to top the sales list, passing Wei Wei A-series Chicken Noodles (味味A排骨雞麵) produced by Vedan Enterprise Corp (味丹) and Wei Lih Jah Jan Men Noodles (維力炸醬麵) made by Wei Lih Food Industrial Co (維力食品).
TTL, which is the only producer of Hua-Tiau Chiew in Taiwan, uses 15-year old liquor made from fermented rice as a major ingredient in the instant noodle broth and the special flavor has pushed up sales, analysts said.
According to RT-Mart, one of the leading hypermarkets in Taiwan, almost 1.5 million packs of Hua-Tiau Chiew Chicken Noodles were sold at its outlets nationwide last year, generating more than NT$30 million (US$1.01 million) in sales.
On the online Good Market operated by Kuobrothers Corp (創業家兄弟) in Taiwan, Hua-Tiau Chiew Chicken Noodles earned 4.42 points from consumers on a five-point ratings scale.
TTL has said Hua-Tiau Chiew is light in flavor but rich in amino acids, making it a perfect food ingredient and a good match for instant noodles.
Wei Wei A series Chicken Noodles came in second place, up one from the 2016 rankings, with RT-Mark selling 1.4 million packs last year, while Wei Lih Jah Jan Men Noodles fell from the top position in 2016 to third with almost 1.3 million packs sold, according to RT-Mart.
The top three took advantage of their familiar flavors to beat imported products from Japan and South Korea. In addition, intensive promotional campaigns during the Ghost Festival also boosted sales of food items, including instant noodles, for worship.
The Ghost Festival falls on the 15th day of the seventh month of the lunar calendar, which last year was Sept. 5.
TTL, Vedan and Wei Lih Food were the three largest winners in the RT-Mart instant noodles sale rankings last year, taking three, two and three spots, respectively, on the top 10 list.
TTL’s Sesame Oil Chicken Noodles (麻油雞麵) and Hua-Tiau Chiew Beef Noodles (花雕牛肉麵) with pickled cabbage were the fourth and fifth-biggest sellers in the rankings with about 800,000 packs sold each, RT-Mart data showed.
Vedan’s Wei Wei Premium Beef Noodles(味味一品原汁珍味牛肉麵) came in sixth ahead of Wei Lih Jah Jan Men heavyweight pack (110 grams vs. the standard 90 gram size), Ve Wong Instant Beef Noodles (味王牛肉麵) produced by Ve Wong Corp (味王), Wei Lih’s Yuanzu Chicken Noodles (原祖雞汁麵)and Wei Lih’s I Duo Zang Beef Noodles (一度贊紅燒牛肉麵), according to RT-Mart.
Meanwhile, PX Mart Ltd (全聯實業), one of the largest supermarket chains in Taiwan, said local consumers on average spend NT$89 to NT$100 per instant noodle purchase.
In 2016, the production value of instant noodles in Taiwan rose 20 percent from a year earlier to NT$11.5 billion, according to data released by the Ministry of Economic Affairs.
The ministry has not released the figures for last year.
Singapore-based ride-hailing and delivery giant Grab Holdings Ltd has applied for regulatory approval to acquire the Taiwan operations of Germany-based Delivery Hero SE's Foodpanda in a deal valued at about US$600 million. Grab submitted the filing to the Fair Trade Commission on Friday last week, with the transaction subject to regulatory review and approval, the company said in a statement yesterday. Its independent governance structure would help foster a healthy and competitive market in Taiwan if the deal is approved, Grab said. Grab, which is listed on the NASDAQ, said in the filing that US-based Uber Technologies Inc holds about 13 percent of
The domestic unit of the Chinese-owned, Dutch-headquartered chipmaker Nexperia BV will soon be able to produce semiconductors locally within China, according to two company sources. Nexperia is at the center of a global tug-of-war over critical semiconductor technology, with a Dutch court in February ordering a probe into alleged mismanagement at the company. The geopolitical tussle has disrupted supply chains, with some carmakers reportedly forced to cut production due to chip shortages. Local production would allow Nexperia’s domestic arm, Nexperia Semiconductors (China) Ltd (安世半導體中國), to bypass restrictions in place since October on the supply of silicon wafers — etched with tiny components to
Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) yesterday received government approval to deploy its advanced 3-nanometer (3nm) process at its second fab currently under construction in Japan, the Ministry of Economic Affairs said in a news release. The ministry green-lit the plan for the facility in Kumamoto, which is scheduled to start installing equipment and come online in 2028 with a monthly production capacity of 15,000 12-inch wafers, the ministry said. The Department of Investment Review in June 2024 authorized a US$5.26 billion investment for the facility, slated to manufacture 6- to 12nm chips, significantly less advanced than 3nm process. At a meeting with
Taiwan’s food delivery market could undergo a major shift if Singapore-based Grab Holdings Ltd completes its planned acquisition of Delivery Hero SE’s Foodpanda business in Taiwan, industry experts said. Grab on Monday last week announced it would acquire Foodpanda’s Taiwan operations for US$600 million. The deal is expected to be finalized in the second half of this year, with Grab aiming to complete user migration to its platform by the first half of next year. A duopoly between Uber Eats and Foodpanda dominates Taiwan’s delivery market, a structure that has remained intact since the Fair Trade Commission (FTC) blocked Uber Technologies Inc’s
RSS