Competition between PChome Online Inc (網路家庭) and Shopee Taiwan Co Ltd (樂購蝦皮) in the domestic e-commerce market is heating up further.
Last week, PChome subsidiary PChomestore Inc (商店街) said it was launching a promotional campaign to celebrate the number of shops on its platform reaching 50,000.
“PChomestore has largely outpaced Shopee, which has 2,000 registered stores,” the company said in a statement on Thursday, adding that it is to offer coupons of NT$520 (US$17.17) with the redeem code “PC I love you” for purchases exceeding NT$4,965 on its platform.
The company is listed on the Taipei Exchange under stock number 4965.
The move came right after Shopee on Wednesday announced on Facebook that it would give customers NT$520 cash discounts on purchases exceeding NT$8,044.
PChome Online’s stock number on the exchange is 8044.
The code to redeem Shoppee’s discount is “PC520,” which in Mandarin sounds like “PC I love you.”
The two companies have in recent years engaged in fierce competition in the domestic consumer-to-consumer (C2C) business.
Last year, PChome subsidiary Ruten.com (露天拍賣) saw sales decline partly as it lost C2C market share to Shopee.
This year, PChome has seen a migration of sellers from Shopee to PChomestore’s C2C platform, after lowering its free-delivery threshold to NT$99 from NT$199 in April and abolishing the minimum purchase entirely in August.
Last week, PChome announced it would establish a five-person decisionmaking team led by chairman Jan Hung-tze (詹宏志) to cope with the fast-changing e-commerce industry.
The team would gather ideas from PChome’s different operations, formulating more efficient and effective decisions that could respond to the fast-changing e-commerce industry, Jan said.
PChome Store’s revenue was NT$954.29 million in the first nine months of this year, plunging 22.56 percent annually from NT$1.32 billion the same period last year.
BYPASSING CHINA TARIFFS: In the first five months of this year, Foxconn sent US$4.4bn of iPhones to the US from India, compared with US$3.7bn in the whole of last year Nearly all the iPhones exported by Foxconn Technology Group (富士康科技集團) from India went to the US between March and last month, customs data showed, far above last year’s average of 50 percent and a clear sign of Apple Inc’s efforts to bypass high US tariffs imposed on China. The numbers, being reported by Reuters for the first time, show that Apple has realigned its India exports to almost exclusively serve the US market, when previously the devices were more widely distributed to nations including the Netherlands and the Czech Republic. During March to last month, Foxconn, known as Hon Hai Precision Industry
Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) and the University of Tokyo (UTokyo) yesterday announced the launch of the TSMC-UTokyo Lab to promote advanced semiconductor research, education and talent development. The lab is TSMC’s first laboratory collaboration with a university outside Taiwan, the company said in a statement. The lab would leverage “the extensive knowledge, experience, and creativity” of both institutions, the company said. It is located in the Asano Section of UTokyo’s Hongo, Tokyo, campus and would be managed by UTokyo faculty, guided by directors from UTokyo and TSMC, the company said. TSMC began working with UTokyo in 2019, resulting in 21 research projects,
Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled water — Hall’s brand of choice for drinking, brushing his teeth and submerging himself — that is fantastic news. “We’re so thankful to this incredible fitness influencer called Ashton Hall,” Saratoga owner Primo Brands Corp’s CEO Robbert Rietbroek said on an earnings call after Hall’s morning routine video went viral. “He really helped put our brand on the map.” Primo Brands, which was not affiliated with Hall when he made his video, is among the increasing number of companies benefiting from influencer
Taiwan’s property market is entering a freeze, with mortgage activity across the nation’s six largest cities plummeting in the first quarter, H&B Realty Co (住商不動產) said yesterday, citing mounting pressure on housing demand amid tighter lending rules and regulatory curbs. Mortgage applications in Taipei, New Taipei City, Taoyuan, Taichung, Tainan and Kaohsiung totaled 28,078 from January to March, a sharp 36.3 percent decline from 44,082 in the same period last year, the nation’s largest real-estate brokerage by franchise said, citing data from the Joint Credit Information Center (JCIC, 聯徵中心). “The simultaneous decline across all six cities reflects just how drastically the market