Mon, Aug 07, 2017 page14

• Investors said to target female CEOs

  WRONG KIND OF ACTIVISM: A statistical analysis showed companies led by female chief executives faced more activist investor pressure, even as they performed better

  • AFP, NEW YORK
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  Two women were pushed out of leadership roles at major US corporations in one recent 24-hour span, spotlighting how investor pressure can frustrate efforts to broaden diversity in the boardroom.

  Ellen Kullman, Meg Whitman, Mary Barra, Indra Nooyi, Marissa Mayer, Irene Rosenfeld, Sheri McCoy and Ursula Burns all have led large, publicly traded companies. Burns was the first black woman to serve as CEO of a major company.

  These women led DuPont Co, HP Inc, General Motors Co, PepsiCo Inc, Yahoo Inc, Xerox Corp, Mondelez International Inc and Avon Products Inc, but have also all been in the crosshairs of influential Wall Street investors, activists who succeeded in pushing Kullman, Burns, Rosenfeld and McCoy to the exit.

  

  Mondelez International Chairperson and CEO Irene Rosenfeld speaks at the Fortune’s Most Powerful Women’s Summit in Washington on Oct. 13, 2015.

  Photo: Reuters

  To save their jobs, others gave in to the critics: Whitman agreed to split HP in two, while Barra agreed to dividend payments for GM shareholders.

  Do male CEOs really outperform their female counterparts or are the women simply easy targets for investors trying to throw their weight around in search of bigger returns?

  That question has taken on greater importance at a time when Silicon Valley tech companies face accusations of sexism and are under pressure to increase their racial and gender diversity.

  Of the 500 corporations included in S&P’s Wall Street stock index, just 27 firms, or 5.4 percent, are led by women.

  “Above and beyond all other factors we might use to explain why these firms are being targeted, we found a very large and significant gender effect,” said Christine Shropshire, a professor of management at Arizona State University.

  Shropshire studied the demands that so-called activist investors made of corporate leadership between 2003 and 2013.

  Among companies with similar financial results, those that had put a woman in charge faced a disproportionate share of investor pressure, she said.

  “Investors perceive these women CEOs to be weaker, to be less confident, less competent, less able. And then they target their activism accordingly,” Shropshire said.

  In an interview with the New York Times, former DuPont chief executive Ellen Kullman said the workplace becomes less fair for women as they reach the highest rungs of the corporate ladder.

  “We are never taught to fight for ourselves,” she said.

  A 2013 study by PwC found women had a 38 percent chance of leaving the CEO position within 10 years compared to only 27 percent for men. However, in most cases the performances turned in by women CEOs surpassed the industry average.

  Shares in women-led businesses have on average produced 25 percent annual returns since 2009 compared to only 11 percent for the MSCI World index of large and mid-cap companies, according to a study of 11,000 companies in 27 developed countries published this month by Nordea Bank AB.

  Activist investor Nelson Peltz has faced criticism after campaigning to remove PepsiCo chief executive Nooyi, former DuPont CEO Ellen Kullman and outgoing Mondelez CEO Irene Rosenfeld through his investment firm Trian Partners.

  Trian rejects the idea that gender played any role in the firm’s actions.

  “To suggest that Trian targets women CEOs is tired rhetoric,” a company spokesperson said, adding that female leadership in Trian’s portfolio companies had actually grown.

  “Furthermore, when we join boards, we are strong proponents of diversity at all levels,” they said.

  Out of 28 investor campaigns launched by Trian since its creation in 2005, three have targeted women-led companies, meaning 89 percent targeted male corporate leaders, including Jeffrey Immelt of General Electric Co, who recently stepped down.

  Dan Zacchei, managing director at Sloane & Co, which advises activists and companies, said investors should take care to avoid creating an impression that women CEOs are being “targeted disproportionately.”

  “Having a reputation for gender discrimination could not only alienate the press and institutional investors, but a fund’s existing investors as well,” he said.
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