Walt Disney Co is preparing to make Disney-branded films in China and at least one will be in production within a year, Disney chief executive officer Robert Iger said in an interview, the first major project from a local co-development deal in what will soon be the world’s largest film market.
“We have a lot of development activity right now to make Disney-branded films in China,” Iger told Bloomberg Television at the 390-hectare Shanghai Disney resort, the company’s first in China outside of Hong Kong and scheduled to open on Thursday. “We are very far along on this process, including developing ideas, concepts for films and identifying talent to make those films.”
The company is partnering with state-owned Shanghai Media Group Pictures (上海尚世影業) to make Disney-branded films in China, a Disney representative said.
Disney signed a multi-year tie-up with the company in 2014 to co-develop movies for China and other markets.
The stakes are high for Disney in the race to capture China’s growing middle class and dominate the country’s US$180 billion media and entertainment industry.
The ambitious US$5.5 billion resort in Shanghai is seen as a capstone of Iger’s legacy with the company searching for a successor after his contract ends in 2018.
Adding movie production in China would maximize the company’s ability to reap profits in the country and heat up the battle at the box office with billionaire Wang Jianlin’s (王健林) Dalian Wanda Group Co (大連萬達集團).
Disney shares were little changed at US$97.84 at the close in New York on Thursday. They have fallen 6.9 percent this year.
Dalian Wanda, which is looking to expand its global entertainment empire, in April said that it is consolidating its film operations into its Shenzhen-listed Wanda Cinema Line Co (萬達院線) unit, including its US$3.5 billion acquisition of Hollywood studio Legendary Entertainment.
Wanda Cinema is building movie-production facilities in Qingdao City, Shandong Province, which will be the world’s biggest movie studio when completed next year.
Asked about the competition that Disney faces in China, Iger said: “We are bringing something that is so unique in this market, no one really comes close.”
“When people see this, they will realize that the gap between what we have built and what others have built is enormous,” he said, referring to Disney’s new resort.
When it comes to the box office in China, Disney is on track for a record year: It has four out of the five highest-grossing imported films so far this year, including Zootopia and Jungle Book, putting it on track to be the first Hollywood studio to make US$1 billion in a single year at the Chinese box office, China Film Insider analyst Jonathan Papish said.
“The film business has grown significantly and will continue to,” Iger said.
Nomura Securities analyst Richard Huang (黃立舜) said that partnering with a local studio would help Disney get around government regulations that include limiting foreign studios’ share of the box office to 25 percent, allowing only 34 imported films a year and “blackout” periods that span most of the holiday seasons where imported films are not allowed to be screened.
“They need to make sure that the domestic studio owns the majority stake in the movie for it to bypass regulations, which is also not ideal,” he said.
Disney’s Marvel co-produced Iron Man 3 with Beijing film studio DMG Entertainment in 2013.
China is on track to overtake the US as the largest movie market in the world next year.
US-made films generated about US$11 billion in revenue last year, according to data from boxoffice.com and SNL Kagan.
Iger is to preside over the official opening of the Shanghai Disney Resort next week.
He said the Shanghai Disney resort, while costly, is an investment in Disney’s future in China. The park is unlikely to be profitable in its first year, he said.
“We are not looking to surpass what we get on a per capita basis from other parks,” he said. “I think the interest in Disney that will grow because of this park will enable us to gain access that will continue to be higher than what we would have gotten if we did not make this investment here.”
The Chinese resort project began under Disney’s former chief financial officer and later chief operating officer, Thomas Staggs, who was widely seen as the heir apparent and surprised investors when Disney said in April he would be departing the company.
On Thursday, Iger said the Disney board is “hard at work at succession” and “looking expansively” for candidates.
“They know and I know that I have to leave in 2018,” Iger said.
Whether Disney succeeds in China will be a part of Iger’s legacy, New York-based FBR Capital Markets analyst Barton Crockett said.
“If he pulls off this last thing, it’ll be very important for his legacy,” Crockett said. “When people look back at Pixar, Lucasfilm, Marvel and Shanghai, he has pulled off the quadruple play. People tend to remember the last thing the most.”
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