Nearly one of every two Taiwanese consumers has purchased products via mobile Web sites or apps, according to a survey released yesterday by Yahoo Inc’s Taiwan branch.
The results of this year’s Yahoo Taiwan e-commerce survey show that 44.6 percent of the respondents have shopped via mobile browsers or smartphone apps, an increase from 34.2 percent recorded in a similar survey last year.
In terms of frequency, 24.8 percent of the respondents said they shop using smartphones about once a month, with another 45.5 percent saying they do mobile shopping more than once a month.
About 48.2 percent of the respondents aged 30 to 39 said they have shopped on smartphones, the highest among all age groups, while 35.3 percent of those over 50 said they do not limit how much they spend on mobile shopping, the survey said.
The survey was based on 4,470 valid samples collected between June 23 and July 18 via an online questionnaire. It had a confidence level of 95 percent and a margin of error of plus or minus 1.47 percent.
Jacky Wang (王志仁), head of Yahoo Taiwan’s e-commerce group, told a press conference that with more personalized designs of mobile apps and mobile shopping sites, consumers now have easier access to what they want to buy via their smartphones.
Wang said that about 38 percent of Yahoo Taiwan’s e-commerce revenue has come from mobile users so far this year, up from about 20 percent in the same period last year.
In the meantime, the number of mobile visitors to Yahoo Taiwan’s e-commerce site has jumped by 160 percent since the portal’s e-commerce smartphone app was launched in March, while its number of e-commerce transactions has increased by 62 percent, Wang said.
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