Amazon.com Inc is preparing to take on Google Inc in one of its core businesses — Internet advertising, the Wall Street Journal reported on Friday, citing sources familiar with the matter.
Amazon is developing its own program to target ads using information it gathers about the preferences of its customers.
Tests on the new platform could start later this year, the report said.
Google is for now the dominant player in online publicity, controlling an about 31.45 percent share of the global market this year, according to figures from research firm eMarketer.
The company earns about US$50 billion a year from its advertising business, compared with the US$1 billion Amazon is expected to earn this year, the report said.
From its beginnings as an online bookstore, Amazon has expanded its activities over the years.
Among other businesses, the company has become a major seller of digital content — including ebooks, video streaming and online music — as well as of devices like smartphones and tablets.
It has also become a marketplace where third-party venders can sell products, taking advantage of Amazon’s huge customer base.
BYPASSING CHINA TARIFFS: In the first five months of this year, Foxconn sent US$4.4bn of iPhones to the US from India, compared with US$3.7bn in the whole of last year Nearly all the iPhones exported by Foxconn Technology Group (富士康科技集團) from India went to the US between March and last month, customs data showed, far above last year’s average of 50 percent and a clear sign of Apple Inc’s efforts to bypass high US tariffs imposed on China. The numbers, being reported by Reuters for the first time, show that Apple has realigned its India exports to almost exclusively serve the US market, when previously the devices were more widely distributed to nations including the Netherlands and the Czech Republic. During March to last month, Foxconn, known as Hon Hai Precision Industry
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Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled water — Hall’s brand of choice for drinking, brushing his teeth and submerging himself — that is fantastic news. “We’re so thankful to this incredible fitness influencer called Ashton Hall,” Saratoga owner Primo Brands Corp’s CEO Robbert Rietbroek said on an earnings call after Hall’s morning routine video went viral. “He really helped put our brand on the map.” Primo Brands, which was not affiliated with Hall when he made his video, is among the increasing number of companies benefiting from influencer
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