MediaTek Inc (聯發科), one of Taiwan’s leading integrated circuit designers, is planning to open an office in the California city of San Diego in a bid to raise its visibility beyond its key Asia market, according to a report in the U-T San Diego newspaper.
The report on Tuesday said that the IC designer is expected to set up a foothold in the city’s Sorrento Valley by June 1.
Kristin Taylor, vice president of MediaTek’s US corporate marketing, was cited in the report as saying that the company’s plan is to hire an additional 150 employees in the US this year. The firm already employs 300 workers in San Jose, Boston and Austin.
“The United States represents an important market for the company, and San Diego is a good location for us in order to serve our technology and carrier partners,” Taylor was quoted as saying.
“The main goal is to come out of this stigma of being seen as a business focused solely on Asia and really becoming a global business,” Taylor said.
The report said the San Diego office will have engineers, as well as marketing and development staff.
“We haven’t quite decided how we are going to spread that around and who will be sitting in San Diego, but it will be a good-sized team,” Taylor said.
MediaTek was not immediately available for comment on the report.
U-T San Diego called MediaTek a key rival of US-based Qualcomm Inc in the smartphone chip market.
MediaTek has been competing with Qualcomm head-to-head in the growing smartphone market in China.
Last year, MediaTek posted NT$20.51 in earnings per share, up from NT$12.81 recorded a year earlier.
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