Formosa Optical Technology Co (寶島眼鏡) has been granted “well-known trademark” status in China, making it the 12th Taiwanese company to receive the country’s top trademark status, Taiwan’s General Chamber of Commerce said yesterday.
According to the chamber’s statistics, as of the end of last year, a total of 11 Taiwan-based companies had received “well-known trademark” status in China, including BenQ (明基), Giant (巨大), Kinmen Kaoliang Liquor (金門高梁), Natural Beauty (自然美) and Taisun (泰山).
General Chamber of Commerce chairman Chang Ping-chao (張平沼) said the “well-known trademark” is the top trademark status in China, enjoying the highest level of protection among its five trademark statuses.
Chang said Taiwan-based firms filed about 150,000 trademark applications in China, of which 100,000 have been approved, but only 12 had been granted top trademark status.
To build global brands, Taiwan-based companies should first register for trademarks in China, which would give them easier access to the global market, Chang said.
Lin Chun-hsiung (林俊雄), a vice president at Formosa Optical Technology, said that the company, which has 1,300 stores in Taiwan and China, had been applying for the “well known trademark status” for five years.
Lin said the biggest challenge Formosa Optical faced while filing for trademark recognition in China was competition from Chinese companies and other Taiwanese businesspeople there who tried to get one step ahead of the company to claim the trademark.
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