Formosa Optical Technology Co (寶島眼鏡) has been granted “well-known trademark” status in China, making it the 12th Taiwanese company to receive the country’s top trademark status, Taiwan’s General Chamber of Commerce said yesterday.
According to the chamber’s statistics, as of the end of last year, a total of 11 Taiwan-based companies had received “well-known trademark” status in China, including BenQ (明基), Giant (巨大), Kinmen Kaoliang Liquor (金門高梁), Natural Beauty (自然美) and Taisun (泰山).
General Chamber of Commerce chairman Chang Ping-chao (張平沼) said the “well-known trademark” is the top trademark status in China, enjoying the highest level of protection among its five trademark statuses.
Chang said Taiwan-based firms filed about 150,000 trademark applications in China, of which 100,000 have been approved, but only 12 had been granted top trademark status.
To build global brands, Taiwan-based companies should first register for trademarks in China, which would give them easier access to the global market, Chang said.
Lin Chun-hsiung (林俊雄), a vice president at Formosa Optical Technology, said that the company, which has 1,300 stores in Taiwan and China, had been applying for the “well known trademark status” for five years.
Lin said the biggest challenge Formosa Optical faced while filing for trademark recognition in China was competition from Chinese companies and other Taiwanese businesspeople there who tried to get one step ahead of the company to claim the trademark.
BYPASSING CHINA TARIFFS: In the first five months of this year, Foxconn sent US$4.4bn of iPhones to the US from India, compared with US$3.7bn in the whole of last year Nearly all the iPhones exported by Foxconn Technology Group (富士康科技集團) from India went to the US between March and last month, customs data showed, far above last year’s average of 50 percent and a clear sign of Apple Inc’s efforts to bypass high US tariffs imposed on China. The numbers, being reported by Reuters for the first time, show that Apple has realigned its India exports to almost exclusively serve the US market, when previously the devices were more widely distributed to nations including the Netherlands and the Czech Republic. During March to last month, Foxconn, known as Hon Hai Precision Industry
Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) and the University of Tokyo (UTokyo) yesterday announced the launch of the TSMC-UTokyo Lab to promote advanced semiconductor research, education and talent development. The lab is TSMC’s first laboratory collaboration with a university outside Taiwan, the company said in a statement. The lab would leverage “the extensive knowledge, experience, and creativity” of both institutions, the company said. It is located in the Asano Section of UTokyo’s Hongo, Tokyo, campus and would be managed by UTokyo faculty, guided by directors from UTokyo and TSMC, the company said. TSMC began working with UTokyo in 2019, resulting in 21 research projects,
Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled water — Hall’s brand of choice for drinking, brushing his teeth and submerging himself — that is fantastic news. “We’re so thankful to this incredible fitness influencer called Ashton Hall,” Saratoga owner Primo Brands Corp’s CEO Robbert Rietbroek said on an earnings call after Hall’s morning routine video went viral. “He really helped put our brand on the map.” Primo Brands, which was not affiliated with Hall when he made his video, is among the increasing number of companies benefiting from influencer
Quanta Computer Inc (廣達) chairman Barry Lam (林百里) yesterday expressed a downbeat view about the prospects of humanoid robots, given high manufacturing costs and a lack of target customers. Despite rising demand and high expectations for humanoid robots, high research-and-development costs and uncertain profitability remain major concerns, Lam told reporters following the company’s annual shareholders’ meeting in Taoyuan. “Since it seems a bit unworthy to use such high-cost robots to do household chores, I believe robots designed for specific purposes would be more valuable and present a better business opportunity,” Lam said Instead of investing in humanoid robots, Quanta has opted to invest
RSS