MySpace on Thursday began letting members tap into entertainment preferences expressed in Facebook profiles in a deepening of ties with the firm that snatched its social networking crown.
A “Mashup with Facebook” feature being rolled out globally lets MySpace users click on a “Connect” icon to customize profiles at the News Corp-owned social network with likes and interests shared at Facebook.
“We are thrilled to further our collaboration with Facebook,” MySpace chief executive Mike Jones said. “This new feature is a great illustration of our strategy around social entertainment and enabling the real-time stream.”
MySpace is among more than a million Web sites letting Facebook members extend their “social graph” at the world’s top social networking community to other parts of the Internet.
“Sharing entertainment and music interests is part of many of our friendships, online and off,” Facebook vice president of partnerships Dan Rose said.
“MySpace is giving people an easy way to bring their favorite bands, celebrities and movies from Facebook to create a personalized experience on MySpace from the start,” he said.
Some saw the MySpace move as an admission that Facebook rules the realm of online social networking.
“MySpace is very committed to this new strategy of social entertainment,” Jones replied when asked whether Mashup constituted surrender in its rivalry with Facebook. “We think of it as complementary with Facebook.”
He said there was no financial component to the Mashup.
Mashup, a term that refers to merging different software programs to create something new, builds on a Sync with Facebook feature launched a month ago.
More than a million MySpace members have adopted Sync, which enables the syncing of MySpace status updates with Facebook pages.
Jones said MySpace pages would soon be sporting “Like” buttons that members would be able to click on to share entertainment preferences with friends on Facebook.
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