Perfect (China) Co Ltd (完美日用品公司), the second-largest direct sales enterprise in China, may expand investments in Taiwan in an effort to make inroads into markets worldwide, the company’s president said yesterday.
Following the establishment of the enterprise’s branch company in Taiwan, Perfect is weighing whether to “look for more OEM [original equipment manufacture] factories or open factories in Taiwan to produce healthcare foods” for international buyers, depending on future market trends, said Woo Swee Lian (胡瑞連), a Malaysian of Chinese descent.
Woo is currently visiting Taipei along with 5,200 contract sellers from the company for its annual conference, which opened earlier in the day at the Taipei World Trade Center’s Nangang Exhibition Hall.
Woo said holding this year’s conference in Taiwan was part of the company’s deployment in the Greater China area, adding that Taiwan is seen as a “very important market” in the region.
Perfect set up its local branch in April last year, though it was not formally inaugurated until yesterday, when company chairman Koo Yuen Kim (古潤金) announced the official opening at the conference.
Woo said the Taipei company has more than 10 executive employees and has already contracted several thousand sellers.
“There are distinguished talents in direct sales in Taiwan,” Woo said, adding that they were the reason the enterprise opened a branch company here to expand business to markets in North America, South Korea, Japan and Southeast Asia.
Speaking of the Perfect Group’s possible cooperation with domestic manufacturers, Woo said Taiwan was advanced in bio-technology and skilled in producing algae and fungus-based health care foods.
Taiwanese factories in the field will be on the priority list as Perfect searches for OEM plants, Woo said.
Perfect (China), headquartered in Guangdong Province, was set up in 1994 by its Malaysian parent company to sell a wide range of consumer products in China. It has since created a niche market for health food, personal care, household and beauty and skin care products.
The company reported 8 billion yuan (US$1.18 billion) in sales last year, the company said.
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