The keyword-search type of advertising reaches 80 percent of Taiwan’s Internet users, InsightXplorer Ltd’s (創市際市場研究顧問公司) latest report showed.
Of online users, 52.8 percent were attracted by associated discount programs and other promotions shown in ads, the report said.
The placement of keyword advertising on Web sites has had an effect on the click-through-rate (CTR). For instance, ad placements on the left-hand side of a Web page generates significantly more visits than those that appear on the right-hand side, the Taipei-based online marketing research company said.
Keyword advertising is becoming the new marketing option in Taiwan, with many companies combining it with other media formats, such as TV, and adding “search for keywords online” to their commercials to encourage searches for products on the Internet after ads are shown on TV.
Among the mediums available for keyword ads, TV attracts the most attention. Almost 56 percent of TV viewers search for keywords after seeing a TV commercial, the report said.
InsightXplorer conducted the study between Aug. 30 and Aug. 31 and collected 4,423 samples.
The target population was Taiwanese Internet users.
Of the 80 percent of Internet users who engage in keyword searches, 67.3 percent said they “sometimes” conduct searches and 13.3 percent said they always did, the report said.
Of the 19.4 percent who did not search for keywords, 38.8 percent said “the keyword itself does not appeal to me,” while 34.2 percent said “the overall content of the ad does not appeal to me.”
InsightXplorer also found out that 70 percent of Taiwanese have shopped online in the past three months.
When they made purchases on the Internet, 74.5 percent did so on the Yahoo-Kimo Inc (雅虎奇摩) Web site.
However, when they sold items online, 56.7 percent preferred to do so on Ruten.com (露天拍賣), an auction site company hosted by PCHome and eBay.
Japanese Prime Minister Sanae Takaichi has talked up the benefits of a weaker yen in a campaign speech, adopting a tone at odds with her finance ministry, which has refused to rule out any options to counter excessive foreign exchange volatility. Takaichi later softened her stance, saying she did not have a preference for the yen’s direction. “People say the weak yen is bad right now, but for export industries, it’s a major opportunity,” Takaichi said on Saturday at a rally for Liberal Democratic Party candidate Daishiro Yamagiwa in Kanagawa Prefecture ahead of a snap election on Sunday. “Whether it’s selling food or
CONCERNS: Tech companies investing in AI businesses that purchase their products have raised questions among investors that they are artificially propping up demand Nvidia Corp chief executive officer Jensen Huang (黃仁勳) on Saturday said that the company would be participating in OpenAI’s latest funding round, describing it as potentially “the largest investment we’ve ever made.” “We will invest a great deal of money,” Huang told reporters while visiting Taipei. “I believe in OpenAI. The work that they do is incredible. They’re one of the most consequential companies of our time.” Huang did not say exactly how much Nvidia might contribute, but described the investment as “huge.” “Let Sam announce how much he’s going to raise — it’s for him to decide,” Huang said, referring to OpenAI
CHIP HANG-UP: Surging memorychip prices would deal a blow to smartphone sales this year, potentially hindering one of MediaTek’s biggest sources of revenue MediaTek Inc (聯發科), the world’s biggest smartphone chip designer, yesterday said its new artificial intelligence (AI) chips used in data centers are to account for 20 percent of its total revenue next year, as cloud service providers race to deploy AI infrastructure to meet voracious demand. MediaTek is believed to be developing tensor processing units for Google, which are used in AI applications. While it did not confirm such reports, MediaTek said its new application-specific IC (ASIC) business would be a new growth engine for the company. It again hiked its forecast for the addressable ASIC market to US$70 billion by 2028, compared
SIGNS OF STABILITY: With US tariff risks to GDP subsiding, reliable economic conditions are expected to reinforce the bank operating environment, Fitch said Fitch Ratings has upgraded the outlook for Taiwan’s banking sector to “neutral” from “deteriorating,” citing a tariff agreement with the US that has reduced uncertainty in Taiwan’s macroeconomic environment and stabilized financial performance. The US on Jan. 15 agreed to lower tariffs on Taiwanese goods from 20 percent to 15 percent, without stacking them on existing most-favored-nation rates, placing Taiwan on equal footing with major competitors such as Japan, South Korea and the EU. The deal also grants Taiwan-made semiconductors and related products most-favorable-nation treatment under Section 232 of the US Trade Expansion Act. Under the agreement, Taiwanese semiconductor, electronics manufacturing service, artificial
RSS