The keyword-search type of advertising reaches 80 percent of Taiwan’s Internet users, InsightXplorer Ltd’s (創市際市場研究顧問公司) latest report showed.
Of online users, 52.8 percent were attracted by associated discount programs and other promotions shown in ads, the report said.
The placement of keyword advertising on Web sites has had an effect on the click-through-rate (CTR). For instance, ad placements on the left-hand side of a Web page generates significantly more visits than those that appear on the right-hand side, the Taipei-based online marketing research company said.
Keyword advertising is becoming the new marketing option in Taiwan, with many companies combining it with other media formats, such as TV, and adding “search for keywords online” to their commercials to encourage searches for products on the Internet after ads are shown on TV.
Among the mediums available for keyword ads, TV attracts the most attention. Almost 56 percent of TV viewers search for keywords after seeing a TV commercial, the report said.
InsightXplorer conducted the study between Aug. 30 and Aug. 31 and collected 4,423 samples.
The target population was Taiwanese Internet users.
Of the 80 percent of Internet users who engage in keyword searches, 67.3 percent said they “sometimes” conduct searches and 13.3 percent said they always did, the report said.
Of the 19.4 percent who did not search for keywords, 38.8 percent said “the keyword itself does not appeal to me,” while 34.2 percent said “the overall content of the ad does not appeal to me.”
InsightXplorer also found out that 70 percent of Taiwanese have shopped online in the past three months.
When they made purchases on the Internet, 74.5 percent did so on the Yahoo-Kimo Inc (雅虎奇摩) Web site.
However, when they sold items online, 56.7 percent preferred to do so on Ruten.com (露天拍賣), an auction site company hosted by PCHome and eBay.
DIVIDED VIEWS: Although the Fed agreed on holding rates steady, some officials see no rate cuts for this year, while 10 policymakers foresee two or more cuts There are a lot of unknowns about the outlook for the economy and interest rates, but US Federal Reserve Chair Jerome Powell signaled at least one thing seems certain: Higher prices are coming. Fed policymakers voted unanimously to hold interest rates steady at a range of 4.25 percent to 4.50 percent for a fourth straight meeting on Wednesday, as they await clarity on whether tariffs would leave a one-time or more lasting mark on inflation. Powell said it is still unclear how much of the bill would fall on the shoulders of consumers, but he expects to learn more about tariffs
NOT JUSTIFIED: The bank’s governor said there would only be a rate cut if inflation falls below 1.5% and economic conditions deteriorate, which have not been detected The central bank yesterday kept its key interest rates unchanged for a fifth consecutive quarter, aligning with market expectations, while slightly lowering its inflation outlook amid signs of cooling price pressures. The move came after the US Federal Reserve held rates steady overnight, despite pressure from US President Donald Trump to cut borrowing costs. Central bank board members unanimously voted to maintain the discount rate at 2 percent, the secured loan rate at 2.375 percent and the overnight lending rate at 4.25 percent. “We consider the policy decision appropriate, although it suggests tightening leaning after factoring in slackening inflation and stable GDP growth,”
Greek tourism student Katerina quit within a month of starting work at a five-star hotel in Halkidiki, one of the country’s top destinations, because she said conditions were so dire. Beyond the bad pay, the 22-year-old said that her working and living conditions were “miserable and unacceptable.” Millions holiday in Greece every year, but its vital tourism industry is finding it harder and harder to recruit Greeks to look after them. “I was asked to work in any department of the hotel where there was a need, from service to cleaning,” said Katerina, a tourism and marketing student, who would
i Gasoline and diesel prices at fuel stations are this week to rise NT$0.1 per liter, as tensions in the Middle East pushed crude oil prices higher last week, CPC Corp, Taiwan (台灣中油) and Formosa Petrochemical Corp (台塑石化) said yesterday. International crude oil prices last week rose for the third consecutive week due to an escalating conflict between Israel and Iran, as the market is concerned that the situation in the Middle East might affect crude oil supply, CPC and Formosa said in separate statements. Front-month Brent crude oil futures — the international oil benchmark — rose 3.75 percent to settle at US$77.01
RSS