South Korean electronics giant Samsung Electronics Co said it agreed yesterday to develop new premium electronic products with Italian luxury goods designer Giorgio Armani.
Under the business tie-up the two firms would jointly develop mobile phones, flat-screen televisions and other electronic products, Suwon, South Korea-based Samsung said in a statement.
The "Giorgio Armani-Samsung luxury mobile," the first of the jointly developed products, will be unveiled during a Giorgio Armani fashion show in Milan, Italy, today, the company said.
An "Armani/Casa-Samsung luxury LCD television" under joint development will be unveiled in January, it added.
"This powerful partnership will match great design with leading technology to ensure performance is as impressive as appearance," said Yun Jong-yong, vice chairman of Samsung Electronics.
On Friday, Samsung said it predicted a strong increase in shipments of its flat-panel TVs in the third quarter of this year and "even better" performance in the fourth.
The company's sales of LCD TVs this year are expected to double on year to 12 million units, it said.
South Korea's LG Electronics Co has already teamed up with Italian luxury goods designer Prada to develop a mobile phone that features an advanced-touch interface to eliminate the conventional keypad.
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