With Sprint Nextel Corp debuting a new cellphone carrying the High Tech Computer Corp (HTC,
"HTC is not missing out on the mainstream markets -- the US and Europe -- with handsets under its own brand," Jamie Wang (
With its strong technological edge, the maker has a good chance of tapping into the US market and raising awareness of its brand and cellphone sales, she said.
"US consumers are loyal to brands like Nokia and Apple. HTC's promotions in the US market must be more aggressive than ever and must include a wide product portfolio," Wang said.
CDMA device
US cellphone service provider Sprint Nextel announced on Monday it was launching "Mogul by HTC," the first CDMA device in the US running on Microsoft Windows Mobile 6.0 and the provider's first handset supporting EV-DO Rev.A data speeds.
Building on the strength of its predecessor, the Sprint PCS Vision Smart Device PPC-6700, Mogul offers the same innovative design, with a slide-out QWERTY keyboard, a large touch screen and a five-way navigation button.
The new phone highlights the HTC brandname, which is a marketing boost for the Taiwanese maker, as Sprint's earlier phone PPC-6700, also made by HTC, did not display the maker's name.
HTC chief executive Peter Chou (
It launched its first own-brand phone in Asia, the HTC Touch, a touch-screen handset dubbed the iPhone killer, at the same event.
Meanwhile, HTC announced on Tuesday it would fork out 71.6 million yuan (US$9.4 million) to buy land at Shanghai Kangqiao Industrial Zone (上海康橋工業區), paving the way for new production facilities.
Kueishan plant
Most of its phones are churned out at the company's main plant at Kueishan Township (龜山), Taoyuan County, while small volumes come from Suzhou in China.
HTC said that Taiwan would remain its research and development base, and the Shanghai plant would come in handy if Taiwanese production failed to meet increasing demand.
To many, Tatu City on the outskirts of Nairobi looks like a success. The first city entirely built by a private company to be operational in east Africa, with about 25,000 people living and working there, it accounts for about two-thirds of all foreign investment in Kenya. Its low-tax status has attracted more than 100 businesses including Heineken, coffee brand Dormans, and the biggest call-center and cold-chain transport firms in the region. However, to some local politicians, Tatu City has looked more like a target for extortion. A parade of governors have demanded land worth millions of dollars in exchange
An Indonesian animated movie is smashing regional box office records and could be set for wider success as it prepares to open beyond the Southeast Asian archipelago’s silver screens. Jumbo — a film based on the adventures of main character, Don, a large orphaned Indonesian boy facing bullying at school — last month became the highest-grossing Southeast Asian animated film, raking in more than US$8 million. Released at the end of March to coincide with the Eid holidays after the Islamic fasting month of Ramadan, the movie has hit 8 million ticket sales, the third-highest in Indonesian cinema history, Film
Taiwan Semiconductor Manufacturing Co’s (TSMC, 台積電) revenue jumped 48 percent last month, underscoring how electronics firms scrambled to acquire essential components before global tariffs took effect. The main chipmaker for Apple Inc and Nvidia Corp reported monthly sales of NT$349.6 billion (US$11.6 billion). That compares with the average analysts’ estimate for a 38 percent rise in second-quarter revenue. US President Donald Trump’s trade war is prompting economists to retool GDP forecasts worldwide, casting doubt over the outlook for everything from iPhone demand to computing and datacenter construction. However, TSMC — a barometer for global tech spending given its central role in the
Alchip Technologies Ltd (世芯), an application-specific integrated circuit (ASIC) designer specializing in server chips, expects revenue to decline this year due to sagging demand for 5-nanometer artificial intelligence (AI) chips from a North America-based major customer, a company executive said yesterday. That would be the first contraction in revenue for Alchip as it has been enjoying strong revenue growth over the past few years, benefiting from cloud-service providers’ moves to reduce dependence on Nvidia Corp’s expensive AI chips by building their own AI accelerator by outsourcing chip design. The 5-nanometer chip was supposed to be a new growth engine as the lifecycle
RSS