BenQ Corp (明基), which took over Siemens AG's cellphone unit on Oct. 1, said on Monday it agreed to sponsor Spanish soccer club Real Madrid from next season through 2010 for an undisclosed amount.
The world's richest team will wear the BenQ-Siemens brand on its jerseys and display the logo at its Santiago Bernabeu stadium, BenQ said in a statement. Sports daily Marca said the accord is worth 100 million euros (US$118 million).
"It's one of the top deals" in sports team sponsorship, said Jan Lindemann, global managing director of brand valuation at Interbrand, a London-based consultant. "It's a big leap for BenQ."
Siemens has sponsored Madrid, whose squad includes David Beckham, Ronaldo and Zinedine Zidane, since 2002. The Siemens accord, worth 17 million euros this season according to Marca, expires in June.
Vodafone, the world's largest cellphone company, pays ?9 million (US$15.7 million) a year to put its name on Manchester United's jerseys. According to London-based consultant Redmandarin Ltd, Samsung Electronics Co pays Chelsea ?10 million a year.
BenQ, Taiwan's biggest handset maker, may seek to benefit from its association with Beckham, soccer's richest player who ended a three-year endorsement accord with Vodafone in July.
"There's an opportunity there," Lindemann said.
The association with Taipei-based BenQ will boost Real Madrid in Asia, the team's marketing director Jose Angel Sanchez said in the statement. The team went on tours of China and Japan in the last two years to boost its brand.
Real Madrid ended Manchester United's eight-year reign as the biggest soccer team by revenue after sales rose 17 percent to 275.7 million euros in the year ended June 30, according to accounts approved by the Spanish team's members on Oct. 2.
Madrid failed to win a trophy in the last two seasons, its worst stint in 13 years.
Siemens in June agreed to pay BenQ 250 million euros to take over its unprofitable cellphone unit.
The BenQ brand is worth US$343.5 million compared with Siemens' US$7.5 billion, according to Interbrand.
Taiwan Semiconductor Manufacturing Co (TSMC, 台積電), the world’s biggest contract chipmaker, has decided to slow down its 3-nanometer chip production as Intel Corp, one of its major customers, plans to push back the launch of its new Meteor Lake tGPU chipsets to the end of next year, market researcher TrendForce Corp (集邦科技) said yesterday. That means Intel has canceled almost all of the 3-nanometer capacity booked for next year, with only a small amount of wafer input remaining for engineering verification, the Taipei-based researcher said in a report. Based on Intel’s original schedule, TSMC was to start producing the new chipsets in
Aptera Motors Inc cofounder Chris Anthony, left, and Formosa AdvEnergy Technology Corp chairwoman Sandy Wang pose for a photograph next to an Aptera three-wheeled solar electric vehicle at a news conference in Taipei yesterday. Formosa AdvEnergy yesterday signed an agreement to supply batteries for Aptera Motors’ solar electric vehicles. Formosa Smart Energy Tech Corp, another unit of Formosa Plastics Group, will also jointly develop a new generation of lithium iron phosphate batteries with Aptera Motors, the companies said.
INDUSTRY CLUSTER: The company was invited to a groundbreaking ceremony for an industrial park in the city, where officials hope to establish a semiconductor hub Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) yesterday said that the construction of a planned 12-inch wafer plant in Kaohsiung would start later this year. The chipmaker’s comments came after the Kaohsiung City Government invited the company to attend a groundbreaking ceremony on Sunday at the Nanzih Technology Industrial Park (楠梓科技產業園區), where the new plant is to be built. The park would sit on the former site of a naphtha cracking plant owned by state-owned oil refiner CPC Corp, Taiwan (台灣中油). Kaohsiung Mayor Chen Chi-mai (陳其邁) yesterday did not confirm whether work on the Nanzih industrial park would begin on Sunday, but said it
‘NO NEED TO WORRY’: The central bank governor said foreign selling on the TAIEX is normal for this time of year and that the nation has ample forex reserves Taiwan would emerge unscathed from China’s retaliatory actions to protest US House of Representatives Speaker Nancy Pelosi’s visit to Taipei, top monetary and financial officials said yesterday. Central bank Governor Yang Chin-long (楊金龍) shrugged off unease over potential instability in the foreign exchange and stock markets after foreign portfolio funds trimmed their holdings of local shares for two straight days amid Beijing’s threats of retaliation. “There is no need to worry,” Yang said on the sidelines of an event to celebrate the first anniversary of the opening of Central American Bank for Economic Integration’s (CABEI) Taipei office and the 30th anniversary of