Taipei Times: Yahoo-Kimo Taiwan (雅虎奇摩) reported 20 percent growth in ad sales for the first half of this year over the same period last year. Is this a sign that the Internet business is rebounding?
Rose Tsou (
Although this year everybody has much stronger growth, the percentage didn't rise. But in general, it's a good sign when we started seeing advertisers more and more willing to spend online.
PHOTO: CHEN CHENG-CHANG, TAIPEI TIMES
TT: What's Yahoo Taiwan's income forecast for this year?
Tsou: Last year our market share of the Taiwan Internet advertisement sales pie was more than 40 percent and this year we expect to maintain a similar market share. Total Internet ad sales last year in Taiwan was about NT$800 million. We believe we will be able to expand the pie a little bit in 2002. As for the breakdown, we anticipate our revenue stream for 2002 will be over 20 percent coming from non-advertising revenue.
TT: With ads sales closely tied to the economic climate, isn't it too risky to rely on ads that much?
Tsou: Yes, if the business is solely dependent on ads sales I would definitely say yes. [And actually] that is exactly the direction Yahoo-Kimo has been headed. But we don't want ads to become our only media strength -- we want to be able to balance them with the other income sources.
However, that does not mean Yahoo-Kimo doesn't believe that Internet ad sales will continue to be a major source of revenue. We are sure it's worth every effort to push the envelope.
TT: What new ideas do you have to diversify your income sources?
Tsou: We are doing two things simultaneously. One is we are continuing to build our advertisement platform, making sure Yahoo-Kimo is going to be the strongest and most effective marketing platform for any advertiser.
On the other hand, we are also adding premium services which will bring additional revenue. Premium services are those we offer or cooperate on with external partners that users subscribe to. Those can be, for example, extra space for e-mail accounts, express search directories or fortuneteller services.
The second sector is more e-commerce related like shopping, online trading or selling insurance online.
TT: Where will non-advertising revenue come from?
Tsou: That's very fragmentary. I would tend to believe the premium services will probably make up the higher share.
In the long run, I believe overall the company will be able to see combined ad and non-ad revenue grow to the 50 percent range in the next two years. That is the Yahoo worldwide goal and Yahoo-Kimo absolutely wants to follow that as much as we can.
Hopefully, after we carefully develop and maintain relationships with premium customers, we will be able to not rely so much on Internet ad sales.
TT: Your competitor, PC Home.com (網路家庭), is reporting a certain percentage of revenue from e-commerce. What are Yahoo-Kimo's plans in this area?
Tsou: E-commerce is set to be a big area of our [goal of achieving] 50 percent non-ads sales in addition to premium services such as search directories or add-on value content. We all understand selling computer electronics in Taiwan, the margin is very limited to less than 10 percent.
However, we also see e-commerce as a very strong growth area. Last year we noticed leading companies in a few key segments such as online travel or books received a much higher return on investment.
E-commerce is absolutely entering a stage where we can start seeing the light at the end of the tunnel. Yahoo shopping works as a shopping mall and we are a platform provider, not a merchant.
Under this business model, the key success is to be able to recruit a variety of merchants, and we currently offer more than 120,000 items in the Yahoo-Kimo shopping channel. Our position is to offer a valuable market platform to promote clients' merchandises rather than going out to sell individual items.
The other sector of e-commerce we will pursue is the C2C [customer to customer] auction model widely proven successful in worldwide markets across the US, Europe, Japan and even in Korea.
Yahoo has already run its auction business well overseas and Yahoo Taiwan is very fortunate to have strong edge even though we started the auction business last October, much later than some competitors.
Currently we are very happy to see we hold a significant lead -- we probably hold about 70 to 80 percent of the market share in Taiwan's auction area.
There are not many online auction companies in Taiwan, and we are very confident the edge between us and eBay Taiwan is miles apart.
We absolutely want to be in Yahoo Japan's position: successfully defeating eBay Japan and become the market winner.
All we can say is that auctions are one area Yahoo-Kimo in Taiwan is going to focus on.
TT: Yahoo-Kimo also has linked up with Chunghwa Telecom Co (
Tsou: Just like Yahoo US, which has become much more involved in the [promotion of broadband Internet access services], we too launched a co-branded ADSL service with Chunghwa in the middle of April.
We believe that because this service is going to maintain a customer relationship for years, it's not like a product you buy and then you change tomorrow. So that's the beauty of being able to have a strong partner together in offering broadband services.
In addition, we believe the more broadband customers there are in Taiwan, no matter where they come from, we can offer more of a variety of Internet services in the future.
We never exclude any possibility working with different players on wireless and currently we are in close talks with Chunghwa on the wireless area as well.
TT: What's the business outlook for the rest of this year and next?
Tsou: We believe both the Internet ad business and the e-commerce market are becoming much more of a reality now than before.
So, for Yahoo-Kimo, this year will be an absolutely fantastic year, So far we are in the middle of the Q3 while the revenue we have now is already equal to what we had all together last year.
Therefore, we are very confident to forecast this year we will report strong growth.
We are going to make a profit this year -- Yahoo-Kimo is going be a profitable company.
‘SWASTICAR’: Tesla CEO Elon Musk’s close association with Donald Trump has prompted opponents to brand him a ‘Nazi’ and resulted in a dramatic drop in sales Demonstrators descended on Tesla Inc dealerships across the US, and in Europe and Canada on Saturday to protest company chief Elon Musk, who has amassed extraordinary power as a top adviser to US President Donald Trump. Waving signs with messages such as “Musk is stealing our money” and “Reclaim our country,” the protests largely took place peacefully following fiery episodes of vandalism on Tesla vehicles, dealerships and other facilities in recent weeks that US officials have denounced as terrorism. Hundreds rallied on Saturday outside the Tesla dealership in Manhattan. Some blasted Musk, the world’s richest man, while others demanded the shuttering of his
ADVERSARIES: The new list includes 11 entities in China and one in Taiwan, which is a local branch of Chinese cloud computing firm Inspur Group The US added dozens of entities to a trade blacklist on Tuesday, the US Department of Commerce said, in part to disrupt Beijing’s artificial intelligence (AI) and advanced computing capabilities. The action affects 80 entities from countries including China, the United Arab Emirates and Iran, with the commerce department citing their “activities contrary to US national security and foreign policy.” Those added to the “entity list” are restricted from obtaining US items and technologies without government authorization. “We will not allow adversaries to exploit American technology to bolster their own militaries and threaten American lives,” US Secretary of Commerce Howard Lutnick said. The entities
Minister of Finance Chuang Tsui-yun (莊翠雲) yesterday told lawmakers that she “would not speculate,” but a “response plan” has been prepared in case Taiwan is targeted by US President Donald Trump’s reciprocal tariffs, which are to be announced on Wednesday next week. The Trump administration, including US Secretary of the Treasury Scott Bessent, has said that much of the proposed reciprocal tariffs would focus on the 15 countries that have the highest trade surpluses with the US. Bessent has referred to those countries as the “dirty 15,” but has not named them. Last year, Taiwan’s US$73.9 billion trade surplus with the US
Prices of gasoline and diesel products at domestic gas stations are to fall NT$0.2 and NT$0.1 per liter respectively this week, even though international crude oil prices rose last week, CPC Corp, Taiwan (台灣中油) and Formosa Petrochemical Corp (台塑石化) said yesterday. International crude oil prices continued rising last week, as the US Energy Information Administration reported a larger-than-expected drop in US commercial crude oil inventories, CPC said in a statement. Based on the company’s floating oil price formula, the cost of crude oil rose 2.38 percent last week from a week earlier, it said. News that US President Donald Trump plans a “secondary