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Google overtakes Yahoo as most popular Web site

AT THE TOP The ranking by comScore last month was one more hint of Internet search giant Google's dominance over Internet pioneer Yahoo


Google has surpassed Yahoo to become the most popular Web site in the US, according to comScore Inc's rankings by the number of unique monthly visitors.

Google Inc has long been the Internet’s leader in search, but its audience has trailed Yahoo Inc’s when counting other services such as e-mail and photo sharing.

Last month’s numbers, which Internet tracking firm comScore planned to formally release yesterday, show Google on top for the first time.

The lead is tiny — 466,000 visitors out of about 141 million apiece. And while such measures are good as a gauge, they aren’t known for precision. In fact, rival rankings from Nielsen Online already had Google as the top Web brand.

Still, comScore’s finding is one more hint of Google’s dominance over Internet pioneer Yahoo.

Jack Flanagan, comScore’s executive vice president, said Google’s dominance in search creates “a halo effect” that can boost its other services.

Google now has the Picasa online photo-sharing service, competing with Flickr from Yahoo. Google also has launched a site on finance, while its Gmail e-mail service keeps growing — and competing with Yahoo.

Google’s US$1.76 billion purchase of YouTube in November 2006 gave it the leading video-sharing Web site.

ComScore said that Google’s unique US audience last month was 141.1 million, an 18 percent increase from the same month last year.

Yahoo’s audience grew 7 percent to 140.6 million. Microsoft Corp was third at about 121 million.

That said, Yahoo still leads in page views, meaning visitors spend more time there or return more often. Many Google users make a simple search request and quickly go elsewhere based on the results.

Google vs Yahoo

Unique US audience last month: 141.1 million for Google vs 140.6 million for Yahoo.

Page views: 33.6 billion for Yahoo vs 28.7 billion for Google.

Yahoo had 33.6 billion page views to Google’s 28.7 billion.

The comScore data come from its Media Metrix panel, recruited primarily using random phone-based techniques.

ComScore recently took heat for its data on paid search clicks, which come from a larger panel that relies heavily on online recruitment techniques dismissed by many more conventional pollsters.

In that case, however, Wall Street concerns that the faltering US economy could bog down Google resulted largely from investors and analysts ignoring comScore’s advice on how to interpret the paid-click data. Google wound up surpassing the analysts’ predictions in producing a first-quarter profit of 30 percent.

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