MySpace officially launched in India yesterday, as the world’s most popular social networking Web site strives to fend off fast-growing rival Facebook in the international arena.
MySpace India is an online community tailored to that country’s culture and boasts industry alliances including a partnership with India’s largest TV network Star TV.
“We’re thrilled today to be launching MySpace in one of the world’s most vibrant cultures,” said the News Corporation-owned firm’s international managing director, Travis Katz.
“We will be providing the people of India the tools they need to live their lives online and ... a launch pad for Indian creators, from developers to musicians to filmmakers, to showcase their talents on the global stage,” he said.
A national college talent search program called Campus Star is broadcast on Star TV and features judging by celebrities and members of a MySpace audience. The show can be found online at www.myspace.com/channelv.
MySpace is celebrating the formal launch of the Web site, which was online previously in a “beta” testing mode, with a concert in Mumbai headlining rock bands Pentagram, Super Fuzz and Them Clones.
MySpace will host an event in Bangalore on Monday for local software developers it wants to inspire to create hip, useful or fun applications for people to use on Web site profile pages.
MySpace has hosted similar local “devJam” or developer jam events in China, Japan, Australia, Britain, Sweden and the US.
The unveiling of MySpace India comes two days after the US firm launched a locally customized South Korea version of the Web site.
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