Internet search leader Google Inc is testing technology that allows people using its mobile mapping service to identify their location even if their phones are not equipped with a global positioning system (GPS) receiver.
The new tracking feature introduced Wednesday is being touted as an added convenience because it will enable people on the go to skip the task of typing a starting address on a mobile handset's small keys when they turn to Google's maps for guidance.
Using the technology, dubbed "My Location," requires simply pressing zero on a mobile handset equipped with the new software. The sender's location shows up as a blue dot on Google's mobile maps.
The tracking system isn't set up to collect a user's phone number or any other personal information that would reveal a person's identity, said Steve Lee, product manager for Google's mobile maps. As a safeguard, the feature can be turned off at any time by simply clicking on a link in the help menu.
Those assurances probably will alleviate privacy concerns raised about the new service, analyst Greg Sterling of Sterling Market Intelligence aid.
After trying out "My Location" on a Blackberry device, Sterling predicted people would embrace it. He called it "an incremental improvement but still meaningful."
Unlike GPS, Google's tracking feature also works indoors. "My Location" also drains less power from a phone's battery than a GPS receiver does.
On the downside, Google's service isn't as precise as GPS. In most instances, Google hopes to get within 400m to 5km of a user's location -- close enough to provide helpful "neighborhood-level" information, Lee said.
The database that identifies the location of a mobile phone is still under construction, so the service still sometimes draw a blank. The company expects to fill in the holes as more people use the service, Lee said.
The database currently spans more than 20 countries, including US, much of Europe, Australia, New Zealand, the Russian Federation and Taiwan. It doesn't yet work in China or Japan.
By knowing more about a mobile phone's location, Google conceivably could make more money displaying ads from nearby businesses hoping to lure in more customers. The Mountain View-based company currently doesn't plan to show ads on mobile maps but may in the future, Lee said.
Already the owner of the most lucrative advertising network on the Internet, Google eventually hopes to do a better job of mining profits from the mobile Web.
To help realize that goal, Google plans to introduce a new mobile software package called Android next year to make its online services more accessible to people while they're away from computers at home or the office.
Although a growing number of smartphones come with GPS receivers, Google estimates that about 85 percent of mobile handsets now in use don't have the satellite-powered technology.
Google's alternative will work on most smart phones, including the Blackberry and the latest generation of Nokia handsets. But it's still not compatible with the iPhone, Motorola Q, Samsung Blackjack and Palm Treo 700w and other models.
NO RECIPROCITY: Taipei has called for cross-strait group travel to resume fully, but Beijing is only allowing people from its Fujian Province to travel to Matsu, the MAC said The Mainland Affairs Council (MAC) yesterday criticized an announcement by the Chinese Ministry of Culture and Tourism that it would lift a travel ban to Taiwan only for residents of China’s Fujian Province, saying that the policy does not meet the principles of reciprocity and openness. Chinese Deputy Minister of Culture and Tourism Rao Quan (饒權) yesterday morning told a delegation of Chinese Nationalist Party (KMT) lawmakers in a meeting in Beijing that the ministry would first allow Fujian residents to visit Lienchiang County (Matsu), adding that they would be able to travel to Taiwan proper directly once express ferry
FAST RELEASE: The council lauded the developer for completing model testing in only four days and releasing a commercial version for use by academia and industry The National Science and Technology Council (NSTC) yesterday released the latest artificial intelligence (AI) language model in traditional Chinese embedded with Taiwanese cultural values. The council launched the Trustworthy AI Dialogue Engine (TAIDE) program in April last year to develop and train traditional Chinese-language models based on LLaMA, the open-source AI language model released by Meta. The program aims to tackle the information bias that is often present in international large-scale language models and take Taiwanese culture and values into consideration, it said. Llama 3-TAIDE-LX-8B-Chat-Alpha1, released yesterday, is the latest large language model in traditional Chinese. It was trained based on Meta’s Llama-3-8B
STUMPED: KMT and TPP lawmakers approved a resolution to suspend the rate hike, which the government said was unavoidable in view of rising global energy costs The Ministry of Economic Affairs yesterday said it has a mandate to raise electricity prices as planned after the legislature passed a non-binding resolution along partisan lines to freeze rates. Chinese Nationalist Party (KMT) lawmakers proposed the resolution to suspend the price hike, which passed by a 59-50 vote. The Taiwan People’s Party (TPP) voted with the KMT. Legislative Speaker Han Kuo-yu (韓國瑜) of the KMT said the resolution is a mandate for the “immediate suspension of electricity price hikes” and for the Executive Yuan to review its energy policy and propose supplementary measures. A government-organized electricity price evaluation board in March
NOVEL METHODS: The PLA has adopted new approaches and recently conducted three combat readiness drills at night which included aircraft and ships, an official said Taiwan is monitoring China’s People’s Liberation Army (PLA) exercises for changes in their size or pattern as the nation prepares for president-elect William Lai’s (賴清德) inauguration on May 20, National Security Bureau (NSB) Director-General Tsai Ming-yen (蔡明彥) said yesterday. Tsai made the comment at a meeting of the Legislative Yuan’s Foreign Affairs and National Defense Committee, in response to Democratic Progressive Party (DPP) Legislator Wang Ting-yu’s (王定宇) questions. China continues to employ a carrot-and-stick approach, in which it applies pressure with “gray zone” tactics, while attempting to entice Taiwanese with perks, Tsai said. These actions aim to help Beijing look like it has