Harry Potter and the Deathly Hallows, the seventh and final book in J.K. Rowling's best-selling children's series, sold a record 8.3 million copies in the US on its first day, publisher Scholastic Corp said.
Customers at Borders Group Inc, the second-largest US bookseller, bought 1.2 million of the books, the highest single-day sales of any title in the company's history. In the UK, retailer ASDA said its shelves were almost cleared out.
"The final Harry Potter book will undoubtedly be the biggest seller of the series so far; that's a given," said Simon Davies, an analyst at ABN Amro in London. He has a "hold" rating on Bloomsbury Publishing PLC, the series' UK publisher.
First-day sales surpassed the US record of 6.9 million copies set by Rowling's sixth book in the series in 2005, New York-based Scholastic said in a statement yesterday. The company this year released 12 million copies at 12:01am last Saturday, the biggest initial printing for a book about the boy wizard. Bloomsbury declined to say how many millions of copies it had ordered for its first printing.
The 1.2 million copies of Deathly Hallows sold at Borders on the first day exceeded the 850,000 copies sold of book six, Harry Potter and the Half-Blood Prince, in 2005, the Ann Arbor, Michigan-based company said in a statement yesterday. New York-based Barnes and Noble Inc, the world's largest book retailer, were also planning to release Harry Potter sales figures later yesterday.
"We've never had a book like this before," Borders chief executive George Jones said in an interview. "It drives a whole lot of traffic into our stores."
ASDA, the supermarket chain owned by Wal-Mart Stores Inc, sold almost all of its 500,000 copies this weekend, breaking store records, the company said.
"We've never seen anything like it," spokesman Ed Watson said in a telephone interview in London. "This is our most successful book launch ever."
The chain sold 97 percent of its inventory since it went on sale last Saturday, twice the rate of the previous book in the series, and is ordering more copies. W.H. Smith PLC, the UK's largest magazine retailer, sold "hundreds of thousands" of books, said spokeswoman Sue Beaumont. The books sold at a rate of 15 copies a second in the first hours, she said.
"We were expecting it to be hugely popular, and this is in line with our expectations," she said.
Advance orders for the book reached more than 2.2 million copies at Amazon.com Inc, the world's biggest online retailer, and more than 1.3 million at Barnes and Noble, a record for both retailers.
The series has sold more than 325 million copies worldwide since 1997, making it the biggest children's book series ever. The first six books are on the UK's all-time bestseller list, and three have made it to the US bestseller list since 2001, according to New York-based Nielsen Media Research Inc.
Potter and his adventures at the Hogwarts School of Witchcraft and Wizardry also spawned a franchise that has generated billions of dollars in sales of DVDs, box-office receipts, soundtracks and licensed trademark goods, according to Nielsen.
Shares of Scholastic, which have fallen 5.7 percent this year, dropped US$0.41 to US$33.80 in NASDAQ Stock Market trading on Friday. London-based Bloomsbury's shares rose ?0.03 to ?1.87. They have declined 27 percent this year.
Sales of the book were helped by people like Donna Cappiello, who was among about 5,000 fans waiting for sales to begin after midnight last Saturday at Barnes and Noble's Union Square store in Manhattan. She, her 14-year-old daughter Annalee and 10-year-old son Dylan bought a total of four copies -- one for each of them, plus a fourth copy for when the children are older, because the first three copies would be worn out, based on past experience, said Cappiello, 37, who lives in Brooklyn.
"Harry Potter is responsible for the literacy of my generation. I don't think any of the kids in my class would read if it wasn't for Harry Potter," said Annalee, wearing a black cape and hat.
MORE VISITORS: The Tourism Administration said that it is seeing positive prospects in its efforts to expand the tourism market in North America and Europe Taiwan has been ranked as the cheapest place in the world to travel to this year, based on a list recommended by NerdWallet. The San Francisco-based personal finance company said that Taiwan topped the list of 16 nations it chose for budget travelers because US tourists do not need visas and travelers can easily have a good meal for less than US$10. A bus ride in Taipei costs just under US$0.50, while subway rides start at US$0.60, the firm said, adding that public transportation in Taiwan is easy to navigate. The firm also called Taiwan a “food lover’s paradise,” citing inexpensive breakfast stalls
TRADE: A mandatory declaration of origin for manufactured goods bound for the US is to take effect on May 7 to block China from exploiting Taiwan’s trade channels All products manufactured in Taiwan and exported to the US must include a signed declaration of origin starting on May 7, the Bureau of Foreign Trade announced yesterday. US President Donald Trump on April 2 imposed a 32 percent tariff on imports from Taiwan, but one week later announced a 90-day pause on its implementation. However, a universal 10 percent tariff was immediately applied to most imports from around the world. On April 12, the Trump administration further exempted computers, smartphones and semiconductors from the new tariffs. In response, President William Lai’s (賴清德) administration has introduced a series of countermeasures to support affected
CROSS-STRAIT: The vast majority of Taiwanese support maintaining the ‘status quo,’ while concern is rising about Beijing’s influence operations More than eight out of 10 Taiwanese reject Beijing’s “one country, two systems” framework for cross-strait relations, according to a survey released by the Mainland Affairs Council (MAC) on Thursday. The MAC’s latest quarterly survey found that 84.4 percent of respondents opposed Beijing’s “one country, two systems” formula for handling cross-strait relations — a figure consistent with past polling. Over the past three years, opposition to the framework has remained high, ranging from a low of 83.6 percent in April 2023 to a peak of 89.6 percent in April last year. In the most recent poll, 82.5 percent also rejected China’s
PLUGGING HOLES: The amendments would bring the legislation in line with systems found in other countries such as Japan and the US, Legislator Chen Kuan-ting said Democratic Progressive Party (DPP) Legislator Chen Kuan-ting (陳冠廷) has proposed amending national security legislation amid a spate of espionage cases. Potential gaps in security vetting procedures for personnel with access to sensitive information prompted him to propose the amendments, which would introduce changes to Article 14 of the Classified National Security Information Protection Act (國家機密保護法), Chen said yesterday. The proposal, which aims to enhance interagency vetting procedures and reduce the risk of classified information leaks, would establish a comprehensive security clearance system in Taiwan, he said. The amendment would require character and loyalty checks for civil servants and intelligence personnel prior to
RSS