Born in a dusty village in northern India to illiterate parents, Swami Ramdev heads a US$40 million-a-year global yoga empire, owns an island off the coast of Scotland and has government ministers scurry to meet him on the steps of his private jet.
Trained in the ancient discipline of posture and breathing exercises, Ramdev has soared from spiritual scholar to national household name with a heady mix of yoga and social activism.
Yesterday, he began a fast to the death to demand reforms including the death penalty for corrupt officials in an anti-graft campaign that has undermined embattled Indian Prime Minister Manmohan Singh.
Dressed like a holy man, but adored like a movie star, 30 million people tune in every day to Ramdev’s TV show and hundreds of thousands flock to his workshops and yoga camps across India, North America and Europe.
From his sprawling complex in the foothills of the Indian Himalayas, Ramdev’s businesses include schools, drugs and plants, and he ships US$500,000 worth of books and CDs each month.
His yoga demonstrations, filled with crowd-pleasing stunts such as headstands or making his belly dance inside his ribcage, are often punctuated by rambling lectures about corruption, black money or the Indian government’s failure to tackle Maoist rebels.
He says the government enforces imperialist laws implemented by the British, calls for the corrupt to be hanged, says foreign firms should be banned from India and urges a revaluing of the rupee.
However, while some of his views appear outlandish, his outspoken positions on homosexuality, which he says is a curable mental illness, and sex education to prevent HIV and AIDS, which he says should be withdrawn from schools and replaced by yoga, leave many feeling uncomfortable.
And now, after almost a decade of improving his viewers’ health, the pony tailed guru has turned to India’s ailments.
Ramdev, whose millions of followers initially fell for his pre-dawn yoga, but now increasingly empathize with his politics, is on a corruption crusade that has the government of the world’s largest democracy over a barrel.
In a tent larger than four soccer pitches built for his hunger strike against corruption in the heart of New Delhi, Ramdev, clad in a -saffron-colored robe slung loosely over his chest, lectures the government on the path of redemption.
Corrupt officials should be executed, illegally expatriated money returned and the rupee reissued, he proclaims to the adoring crowd, as senior government ministers nervously wait in a five-star hotel suite for a meeting to beg him to stop.
“If the entire black money is brought back to the country, then poverty will be abolished and India will prosper,” Ramdev tells the cheering crowds. “Indian currency will be stronger than the dollar and pound. India was once the leader in every sphere of the world. It was economically most strong and had rulers who were virtuous ... Now our country is at the bottom of every development index and at the top of corruption, population explosion, poverty and crime.”
Yet there is some basis to his seemingly eccentric views. India first began drafting anti-corruption legislation in the 1960s. It has still to reach the statute books.
While Ramdev does not disclose his age, media reports suggest he was born in 1965, to a poor family in a village in the northern state of Haryana.