Thailand wants Taiwanese travelers who have visited before to come back for more in-depth trips by promoting lesser-known destinations within the country.
Thailand saw 24.7 million international travelers last year, with nearly 400,000 from Taiwan, according to the Tourism Authority of Thailand.
Tourism Authority of Thailand East Asia executive director Srisuda Wanapinyosak said that makes the nation a market that has shown continuous growth.
Anita Huang (黃蘅), the marketing manager at the tourism authority’s Taipei office, said that travel to less popular destinations, like Lampang in northern Thailand, could appeal to Taiwanese who have already visited the major tourist draws and are interested in learning more about Thai wellness culture.
“Re-visitors...especially office workers enjoy our cuisine lessons, traditional massages and even meditation,” she said.
In-depth tour options, fueled by more services offered by local budget airlines since last year, are well-suited to backpackers and can help sustain travel momentum from the Taiwanese market, she said.
The agency’s objectives is to take visitors away from cities, popular beaches and holiday resorts, so that they might be able to experience Thailand’s rich and colorful festivals, authentic gourmet food, the essence of traditional arts, handicraft and architecture, as well as the ancient “slow way of life” that has been gradually on the decline with rapid urbanization and commercialization.
Wanapinyosak said that her bureau is promoting itineraries focused on the Thai lifestyle in accordance with the government’s declaration of this year as the “Discover Thainess” year, which aims to accelerate economic development in a more sustainable way.
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