Democratic Progressive Party (DPP) Chairperson Tsai Ing-wen (蔡英文) yesterday unveiled two television spots for her presidential campaign shot during her visit to the UK last month.
The 20-second and 30-second advertisements highlight Tsai’s education at the London School of Economics and Political Science and emphasize that she wants to “bring Taiwan to the world.”
The ads also stress one of Tsai’s main campaign pledges — to establish a country defined by sustainable development that has more income equality.
“There is always a reasonable road in society and a government that is willing to shoulder responsibility,” Tsai says in a voiceover in the ads.
DPP spokesperson Chen Chi-mai (陳其邁) said the two commercials would be among the few Tsai’s campaign would air on television.
In order to reduce costs, most other commercial ads will be limited to Tsai’s Web site and YouTube page, he said.
Tsai launched her election campaign in her hometown in Pingtung County on Saturday and has 73 speaking engagements throughout the country planned as part of her “Taiwan NEXT” tour.
The DPP chairperson’s campaign tour will double up as events for local DPP legislative nominees, who are counting on a tide of support for Tsai to sweep them into power.
The presidential and legislative elections will be held in tandem on Jan. 14.