The cash-strapped Democratic Progressive Party (DPP) is hoping that a string of low-cost Internet ads will change the public’s hearts and minds about the trade deal that was signed with China yesterday.
“We just don’t have the kind of money to make television advertisements,” a DPP public relations officer said. “On the other hand, Internet ads help us connect with more people and faster.”
The latest Internet ad, a low-budget two-minute clip uploaded on popular file sharing site Youtube and available through the DPP’s official Web site, appears to make light of a Taiwanese jobseeker competing for employment with a Chinese counterpart.
It comes as Taiwan and China signed the Economic Cooperation Framework Agreement (ECFA) in China yesterday, a move that lowers cross-strait trade barriers and according to the DPP, paves the way for Chinese workers to look for jobs in Taiwan.
The ad, the second part of a three-part series titled “What’s so good about an ECFA?” shows a young Taiwanese university graduate attempting to explain to a company director how he would make a perfect candidate for their vacant position while being overshadowed by a Chinese competitor.
Out of methods to convince the employer, the Taiwanese jobseeker says that he only wants to make NT$25,000 a month. However, his Chinese counterpart is hired after he says that he would be happy with half the amount.
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