Kuo Kuang Motor Transport said yesterday it was branching out into the domestic tour bus business, with a pilot bus tour to Sun Moon Lake on March 21. Kuo Kuang, the former state-run public bus service, was previously under the administration of the Directorate General of Highways.
It became a private bus service several years ago, providing freeway bus services.
PACKAGE TOURS
PHOTO: GEORGE TSORNG, TAIPEI TIMES
The company will work with travel agencies to offer package tours to group and individual travelers. The two-day package tour to Sun Moon Lake will cover bus fees as well as accommodation. Based on the company’s plan, five buses will depart for Sun Moon Lake daily.
Aside from the Sun Moon Lake tour, the company also plans to offer tour bus services to Alishan (阿里山), Kenting, Sitou (溪頭) and other popular tourist spots.
‘LADIES’
Passengers boarding the bus will be served by a new generation of “Kuo Kuang Ladies,” who will serve drinks and provide travel information.
Liu Hsiu-hsiang (劉秀香), one of the original “Kuo Kuang Ladies” employed by the company in the 1970s, said the ladies must be high school graduates and at least 1.63m tall and not weigh more than 58kg.
The on-board service was canceled in 1993 after the company became private.
The new “Kuo Kuang Ladies” are college graduates and are mostly hired through employment programs provided by the Ministry of Education.
Asked if the company was planning to hire more college graduates to provide on-board services, the company said this would depend on demand.
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