A commercial featuring Taiwan’s beauty began showing in New York City’s Times Square on Thursday and will run for one month as part of efforts to promote tourism, officials posted in the US said.
The campaign, which will run between Christmas and New Year, marks the first time a Taiwanese commercial has been shown in the square.
From 6am until 2am every day, the two-and-a-half minute ad will be shown every hour on two wall screens on either side of the Times Square Ball — the focus of the New Year countdown that attracts more than 1.6 million revelers every year.
Kao Jen-chuan (高振群), director of the Taipei Economic and Cultural Office in New York, said the commercial provides a rare opportunity for Taiwan’s beautiful scenery to be brought to the world stage.
Chang Cheng-yuan (張政源), director of the Tourism Bureau’s New York office, said the ad was expected to greatly increase the nation’s media exposure and help attract more visitors.
Visitor arrivals from the US dropped by 5 percent year-on-year in the first 11 months of this year, officials said.
China appears to have built mockups of a port in northeastern Taiwan and a military vessel docked there, with the aim of using them as targets to test its ballistic missiles, a retired naval officer said yesterday. Lu Li-shih (呂禮詩), a former lieutenant commander in Taiwan’s navy, wrote on Facebook that satellite images appeared to show simulated targets in a desert in China’s Xinjiang region that resemble the Suao naval base in Yilan County and a Kidd-class destroyer that usually docks there. Lu said he compared the mockup port to US naval bases in Yokosuka and Sasebo, Japan, and in Subic Bay
Police are investigating the death of a Formosan black bear discovered on Tuesday buried near an industrial road in Nantou County, with initial evidence indicating that it was shot accidentally by a hunter. The bear had been caught in wildlife traps at least five times before, three times since 2020. Codenamed No. 711, the bear received extensive media coverage last year after it was discovered trapped twice in less than two months in the Taichung mountains. After its most recent ensnarement last month, the bear was released in the Dandashan (丹大山) area in Nantou County’s Sinyi Township (信義). However, officials became concerned after the
DETERRENCE: US National Security Council Indo-Pacific Coordinator Kurt Campbell said cross-strait affairs are on the agenda at the US-ASEAN Special Leaders’ Summit The Ministry of Foreign Affairs (MOFA) yesterday thanked the Czech Senate for passing a resolution supporting Taiwan’s inclusion in the WHO and other international organizations for the second consecutive year. The resolution was passed on Wednesday with 51 votes in favor, one opposed and 11 abstentions. In addition to the WHO, it also called for Taiwan’s participation in the “meetings, mechanisms and activities” of the UN Framework Convention on Climate Change, the International Civil Aviation Organization and Interpol. In its opening, the resolution states that the Czech Republic “considers Taiwan as one of its key partners in the Indo-Pacific region,” while noting its
The majority of parents surveyed in northern Taiwan favor the suspension of all on-site classes at schools from the junior-high level and below amid a surge in domestic COVID-19 infections, parent groups said yesterday. About 84.4 percent of respondents in a survey of 2,912 parents in northern Taiwan, where the outbreak is the most serious, said they supported suspending classes, the Action Alliance on Basic Education, the Taiwan Parents Protect Women and Children Association, and the Taiwan Love Children Association said. The groups distributed questionnaires to parents in New Taipei City, Taipei, Keelung, Taoyuan and Hsinchu city and county from Saturday morning