A commercial featuring Taiwan’s beauty began showing in New York City’s Times Square on Thursday and will run for one month as part of efforts to promote tourism, officials posted in the US said.
The campaign, which will run between Christmas and New Year, marks the first time a Taiwanese commercial has been shown in the square.
From 6am until 2am every day, the two-and-a-half minute ad will be shown every hour on two wall screens on either side of the Times Square Ball — the focus of the New Year countdown that attracts more than 1.6 million revelers every year.
Kao Jen-chuan (高振群), director of the Taipei Economic and Cultural Office in New York, said the commercial provides a rare opportunity for Taiwan’s beautiful scenery to be brought to the world stage.
Chang Cheng-yuan (張政源), director of the Tourism Bureau’s New York office, said the ad was expected to greatly increase the nation’s media exposure and help attract more visitors.
Visitor arrivals from the US dropped by 5 percent year-on-year in the first 11 months of this year, officials said.
Taiwan is to commence mass production of the Tien Kung (天弓, “Sky Bow”) III, IV and V missiles by the second quarter of this year if the legislature approves the government’s NT$1.25 trillion (US$39.78 billion) special defense budget, an official said yesterday. Commenting on condition of anonymity, a defense official with knowledge of the matter said that the advanced systems are expected to provide crucial capabilities against ballistic and cruise missiles for the proposed “T-Dome,” an advanced, multi-layered air defense network. The Tien Kung III is an air defense missile with a maximum interception altitude of 35km. The Tien Kung IV and V
The disruption of 941 flights in and out of Taiwan due to China’s large-scale military exercises was no accident, but rather the result of a “quasi-blockade” used to simulate creating the air and sea routes needed for an amphibious landing, a military expert said. The disruptions occurred on Tuesday and lasted about 10 hours as China conducted live-fire drills in the Taiwan Strait. The Civil Aviation Administration (CAA) said the exercises affected 857 international flights and 84 domestic flights, affecting more than 100,000 travelers. Su Tzu-yun (蘇紫雲), a research fellow at the government-sponsored Institute for National Defense and Security Research, said the air
Trips for more than 100,000 international and domestic air travelers could be disrupted as China launches a military exercise around Taiwan today, Taiwan’s Civil Aviation Administration (CAA) said yesterday. The exercise could affect nearly 900 flights scheduled to enter the Taipei Flight Information Region (FIR) during the exercise window, it added. A notice issued by the Chinese Civil Aviation Administration showed there would be seven temporary zones around the Taiwan Strait which would be used for live-fire exercises, lasting from 8am to 6pm today. All aircraft are prohibited from entering during exercise, it says. Taipei FIR has 14 international air routes and
Taiwan lacks effective and cost-efficient armaments to intercept rockets, making the planned “T-Dome” interception system necessary, two experts said on Tuesday. The concerns were raised after China’s military fired two waves of rockets during live-fire drills around Taiwan on Tuesday, part of two-day exercises code-named “Justice Mission 2025.” The first wave involved 17 rockets launched at 9am from Pingtan in China’s Fujian Province, according to Lieutenant General Hsieh Jih-sheng (謝日升) of the Office of the Deputy Chief of the General Staff for Intelligence at the Ministry of National Defense. Those rockets landed 70 nautical miles (129.6km) northeast of Keelung without flying over Taiwan,
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