The Government Information Office (GIO) yesterday unveiled ads for print and TV designed to promote the nation's latest application to join the UN.
The office's TV commercial shows a whale that is kept in a fish bowl, from which it is trying to escape.
The commercial communicates a message to the UN to "stop isolating Taiwan," Cabinet Spokesman Shieh Jhy-wey (
The commercial will be produced in TV and print formats and in five different languages: English, Japanese, German, Spanish and French.
In addition, the office is planning to hang the advertisements on New York City buses while the UN General Assembly is in session there this fall.
"We are constantly trying to tell the world that Taiwan is a part of the international community and we want to join that family. But the UN continues to reject our applications. We are seeking more support. That is the message we want to deliver," Shieh said.
Shieh made the remarks during a press conference yesterday morning.
He said that the UN's rejection of Taiwan was tantamount to violating the human rights of its 23 million people. The public's will should be heard, he said.
"Human rights are embodied in the spirit of the UN. It would be a terrible contradiction if the UN continues to reject us," Shieh said.
In addition to the commercial, the office unveiled temporary tattoos showing the commercial's theme, which it will give away as a promotion.
Shieh wore one of the tattoos on his right arm during the press conference.
"Maybe our message will not get through to people right away, but we will keep persevering until we succeed," Shieh said.