Mon, Jun 15, 2009 - Page 18 News List

World Cup no sneezing matter, Aussie PM says

REUTERS , SYDNEY

Hosting the soccer World Cup finals in 2018 or 2022 could contribute more than A$5 billion (US$4.07 billion) to the country’s economy, Australian Prime Minister Kevin Rudd said yesterday.

Rudd was officially launching the country’s bid to host the finals at a slick ceremony, which was also broadcast live on television, at Parliament House in Canberra.

“Even if you have no passion for this great game, look simply at the economics of it,” Rudd said. “Look at the extraordinary opportunity for Australia.”

“The total revenue to be derived, when you take into account visitations ... and from the additional opportunities for business we stand to earn some A$5 billion from this single event, he said. “It’s not to be sneezed at.”

Rudd added the television exposure generated from hosting the finals would be invaluable to Australia’s global recognition.

“This is much bigger than economics. This is an extraordianry opportunity for us to showcase Australia to the world,” he said.

“The cumulative viewing audience for the 2006 World Cup {in Germany} was 26 billion ... it is projected the 2010 World Cup in South Africa will rise to 40 billion,” he said.

Australia is bidding against England, Russia, Indonesia, Japan, Qatar, South Korea, the US, Mexico and joint bids from Portugal and Spain and the Netherlands and Belgium for rights to host either the 2018 or 2022 finals.

This story has been viewed 1748 times.

Comments will be moderated. Keep comments relevant to the article. Remarks containing abusive and obscene language, personal attacks of any kind or promotion will be removed and the user banned. Final decision will be at the discretion of the Taipei Times.

TOP top