Thu, Mar 14, 2019 - Page 15 News List

Barbie and Hello Kitty to appear on big screen
芭比大戰 Hello Kitty 將躍上大銀幕

Fans display their Barbie collections at a party held in New Taipei City’s Taishan Family Reading Room on Saturday to celebrate the doll’s birthday.

Photo: Chou Hsiang-yun, Liberty Times

As the world celebrated the 60th birthday of Barbie, a doll manufactured by the US toy company Mattel, on March 9, many of you may not know that Barbie dolls in the early years were actually produced by Mattel’s factory in what is now New Taipei City’s Taishan District. For three decades, between the 1960s and 1980s, its production line supported the local economy.

In recent years, Mattel has given Barbie a makeover with more diverse looks and body types, and the strategy has paid off. Today, 58 million Barbies are sold each year in more than 150 countries worldwide. Warner Bros will be making the first live-action film about the doll this year.

Meanwhile, Japan’s Hello Kitty will also appear in a film for the first time in its 45-year history, her creator Sanrio said last week. A US$6 billion (about NT$180 billion) industry has successfully been built around the mouthless cat since its debut. It is now found in over 130 countries on more than 50,000 authorized items every year.

(Eddy Chang, Taipei Times)



而日本三麗鷗公司上週則宣布,旗下的Hello Kitty誕生四十五年以來,亦將首度進軍大銀幕。這隻無嘴貓出道後成功打造了六十億美元(約一千八百多億台幣)的玩偶王國,現在每年超過五萬件授權商品,在全球一百三十多個國家販售。



1. manufacture v.

製造(zhi4 zao4)

2. production line phr.


(sheng1 chan3 xian4)

3. makeover n.

改造(gai3 zao4)

4. pay off phr.

成功, 奏效

(cheng2 gong1, zou4 xiao4)

5. authorize v.

授權(shou4 quan2)

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