For Beijing resident Alex He, 29, the cost of a trip to the mall can easily top $3,000 (NT$96,654). “I used to buy a lot of luxury brands, but in the last year or so I’ve been purchasing more of the sports brands because they are more comfortable and more fashionable,” said He.
Chinese consumers like He, who want to make statements when they go shopping, are turning more to Western sports brands. Under Chinese President Xi Jinping’s multi-year campaign to reduce conspicuous consumption of luxury goods by public officials, even as sales of luxury fashion, cars and other prestige products suffer, sportswear brands are robust.
Nike’s Greater China sales are strong, with orders from September to April up between 27 and 35 percent. Sales in Greater China for Adidas grew 38 percent. Last year, it opened more than 500 Chinese stores. Under Armour Inc. is making headway. Stephen Curry’s basketball shoes have given it a foothold in that category.
The big foreign sportswear brands are safer bets for many consumers wondering about the political implications of their purchases. Chinese concerned about flaunting their big spending want to buy products that are obviously expensive but not excessively glitzy.
1. luxury a.
(hao2 hua2, she1 hua2)
2. fashionable a.
(liu2 xing2 de5, chao2)
3. sportswear n.
(yun4 dong4 fu2 shi4)
4. robust a.
(qiang2 jin4 de5)
5. glitzy a.
(xuan4 yao4 de5, kua1 zhang1 de5)
Stonehenge, a Neolithic wonder in southern England, has vexed historians and archaeologists for centuries with its many mysteries: How was it built? What purpose did it serve? Where did its towering sandstone boulders come from? That last question may finally have an answer after a study published on July 29 found that most of the giant stones — known as sarsens — seem to share a common origin 25km away in West Woods, an area that teemed with prehistoric activity. The finding boosts the theory that the megaliths were brought to Stonehenge about the same time: around 2,500 BC, the monument’s second
A bowl of grass jelly, and the childhood memories associated with it, is perfect for taking the edge off of the sweltering summer heat. Grass jelly is made by boiling dried mesona plants and adding a gelling agent such as agar to the mesona tea. This summer, the traditional treat has been given an artistic, dreamy new look with the National Palace Museum’s (NPM) “Ink-painting Jelly,” a collaboration with the Taiwanese company BlackBall Grass Jelly. When cream is poured over the jelly, a mountain design imprinted on the top of the black jelly emerges, forming a mountain scene with
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