Wed, Aug 01, 2007 - Page 14 News List

Companies to show kids fewer junk food ads 美國企業決定 少播兒童垃圾食物廣告

Staff writer with AFP

A man has a drink at a stand selling Coca-Cola in Khartoum, Sudan, June 4, 2007. 六月四日在蘇丹首都喀土穆,一名男子在販售可口可樂的小販旁喝飲料。

PHOTO: AP

A group of big US companies will advertise less junk food to kids in the US. They want to help fight child obesity.

McDonald's, Coca-Cola and nine other companies said they will have fewer ads for junk food during kids TV shows.

There are too many heavy children in the US. Studies show that 20 percent of US kids are obese.

A study by doctors found that US kids see about 3,000 junk food ads a day.

Now the 11 companies are promising to only advertise healthier food to children. The companies are doing so because a lot of people are angry at them because of all the obese kids.

"We want to be part of the solution," said Chris Shea, who works for a company that makes a lot of sugary cereals.

But some people think the companies are not doing enough. They want the government to make stronger laws.

若干美國大型企業將減少美國兒童節目的垃圾食物廣告量,希望能對抗孩童肥胖問題。

麥當勞、可口可樂與其他九家企業都表示,他們會減少兒童節目時段的垃圾食物廣告。

美國有太多過胖的孩童,諸多研究顯示有20%過胖。

醫師研究發現,美國孩童一天大約可觀看三千個垃圾食物廣告。

十一家企業現在已允諾,只會在兒童節目刊登較健康食品的廣告。許多民眾不滿肥胖孩童過多而對這些企業心生反感,所以他們做出此決議。

一家生產甜麥片公司的克里斯.希亞說︰「我們希望參與這項決議。」

不過,仍有部分民眾覺得這些企業做得不夠,盼政府能加強立法。(翻譯︰賴美君)

TODAY'S WORDS 今日單字

1. advertise v.i. /v.t.

登廣告 (deng1 guang3 gao4)

例: We advertise our bicycles in sports magazines.

(我們在各家體育雜誌上刊登自行車廣告。)

2. obesity n.

肥胖 (fei2 pang4)

例: Obesity is a big problem among Taiwanese kids. (肥胖是台灣孩童的重大問題。)

3. ad n.

廣告 (guang3 gao4)

例: I go to the bathroom when ads are on TV.

(電視進廣告時,我去洗手間。)

4. healthier adj.

更健康的 (geng4 jian4 kang1 de5)

例: Ally should eat healthier foods like apples.

(艾莉應該吃蘋果等更健康的食物。)


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