Mon, Oct 02, 2017 - Page 8 News List

Land of the long-life yogurt

Yogurt from a Bulgarian village has become a sensation in China, and dairy companies are milking it for all it’s worth

By Dimitar Dilikoff  /  AFP, MOMCHILOVTSI, Bulgaria

In 2014, the Chinese version of reality TV show “Survivor” was set in Momchilovtsi, with seven contestants thrown in with a local family armed only with a Chinese-Bulgarian dictionary.

But with just 18,500 Chinese visitors last year, Bulgaria is seriously lagging in the Europe-wide drive to attract Chinese tourists.

Direct flights between the two countries are only but a dream, experts said. Visitors to Momchilovtsi have to take an internal flight within Europe to Sofia or Plovdiv. And from there it’s a long and winding journey of several hours up to the village — but worth it.

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