Despite the economic gloom, Milan seemed as frenzied as ever during the furniture fair here late last month. Hotels were full, even at vertiginous rates, cabs scarce (empty ones, at least) and roads choked with traffic. There were hundreds of parties, including one every night at the flagship store of Skitsch, a new Italian furniture company.
Behind the bravado, some manufacturers cut costs by introducing fewer products than usual, and designers swapped sob stories of canceled projects and dwindling royalties. The number of people visiting the Salone del Mobile, which ran from April 22 to April 27 in the labyrinthine Rho-Pero complex, fell from last year’s record of 348,452 to 304,702, according to the organizer, Cosmit.
There was also an uncomfortable awareness that the investment decisions to green-light this season’s new products and ventures, like Skitsch, had been made over a year ago, when the industry’s prospects looked very different.
“The market is obviously much tougher now,” said Alasdhair Willis, chief executive of the British furniture company Established & Sons. “But we won’t see the full effect of the recession on the fair until next year.”
Young companies, like the five-year-old Established & Sons, can still grow, albeit more slowly, by expanding into new countries. The chief casualties of the economic crisis are the larger, longer-established European manufacturers, whose sales have fallen. These companies have, at least, weathered recessions before. Some also have the advantage of being privately owned, and therefore free from the scrutiny of external investors.
“Family ownership is a great strength, especially at a difficult time like this,” observed Rolf Fehlbaum, chairman of Vitra, the Swiss furniture group founded by his father in 1950. “You need that passion, commitment and craziness.”
Yet the economic storm has also aggravated the European manufacturers’ longer-term problems of fierce competition from China, and their own failure to meet consumers’ demands for sustainable products. The most depressing sights in Milan last week were the seemingly endless “eco-installations,” typically featuring twee New Age music and digitally animated trees, and apparently bent on guzzling as much energy as pointlessly as possible.
That said, there were some gems to be found in the fair’s flotsam. Among the technical coups were Vegetal, an intricately molded plastic chair by the brothers Ronan and Erwan Bouroullec for Vitra, and Konstantin Grcic’s 360° collection of office furniture for Magis, another innovation in advanced plastics. Equally ingenious were Paul Cocksedge’s lights for Flos, one of which is switched on by placing a flower into a vase and switched off when the flower is removed, and the eco-savvy 10-Unit series of furniture designed by Shigeru Ban for Artek, made from identical L-shaped pieces of a recycled composite material.
Several manufacturers responded to the crisis with things that they hope people will care about and use for longer, because they were so thoughtfully designed and made.
This was the theme of a quietly elegant exhibition by the Dutch school Design Academy Eindhoven, which showed products intended to encourage the enjoyment of the rituals of daily life, like a series of liquid and solid soaps meant to make washing more engaging. (The exhibition was the debut of Alexander van Slobbe, the Dutch fashion designer, as Eindhoven’s artistic director; he has the unenviable task of succeeding the formidable Li Edelkoort, who established it as the world’s most dynamic and influential design school.)
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