In May, two brothers, Courtney and Carter Reum, both former investment bankers, introduced VeeV, a 60-proof acai liqueur that also contains extract of prickly pear, a cactus, which is a faddish folk remedy for a hangover. VeeV-based cocktails, like the Joie de VeeV, made with fresh strawberry, lime, mint and a dash of Splenda, have started popping up at places like the Skybar at the Mondrian Hotel and the Bar Marmont in Los Angeles.
Cocktail purists insist, though, that even the best intentions can't stave off a morning of regrets. Tushan Zaric, an owner and bartender at the downtown lounge Employees Only, said that in the last 18 months he has started hearing patrons diving into drinks like the Ginger Smash, with its fresh cranberries and muddled fresh ginger, saying, "That's so good for you."
"It's the alibi, 'I want to get high with no consequence,'" Zaric said, adding, "But we know, you have two or three of them, you're still going to have the hangover."
WARNING: Excessive consumption of alcohol can damage your health.
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