The landscape in Houli Township, Taichung County (台中縣后里鄉) is dotted with plain-looking factories that rise above green rice fields. The area is the leading production center of musical instruments in Taiwan, and in many ways it epitomizes the past successes and current challenges faced by Taiwan's small- and medium-sized enterprises.
"All across Taichung County, you can see unlicensed factories that were built on farmland. This is where Taiwan's economic miracle started," said Chad Huang (黃琪源), the marketing manager of Wang Percussion Instrument Co., Ltd. (川智股份有限公司).
Founded in 1956 as a family business making handcrafted saxophones, Wang Percussion, formerly known as Dong Jou Musical (東洲樂器), has risen to meet the challenges of globalization by specializing in high-quality jazz drum sets and percussion instruments. Some 99.5 percent of its products are exported to Japan, Europe and North America.
PHOTO COURTESY OF WANG PERCUSSION
But the road to its current prosperity has not been smooth. "In 1970s the large company Kong Hsue Sheh (功學社) entered the saxophone market with mass-produced, low-cost products. Half of the more than 100 small manufacturers in Houli were wiped out, and now only 10 to 15 family-owned businesses remain," Huang said. (Kong Hsue Sheh, among other things, distributes scooters made by Japan's Yamaha Motor Co.)
Facing its first significant setback, Wang Percussion quickly switched to making tambourines, then jazz drums, and became the original equipment manufacturer (OEM) for international brands such as Japan's Tama, and US firms Drum Workshop, Gretsch, Ludwig and Ddrum. A textbook example of the remarkable strength and perseverance of local small- and medium-sized enterprises (SMEs), the company now enjoys an average annual turnover of NT$360 million, its 70 employees producing around 5,000 drum sets each month.
The success was hard-earned, as Wang Percussion was one of the few SMEs willing to invest large sums in technology development without government aid. Working with a local machinery manufacturer in the early 1990s, the company developed the first specialized machines for the mechanization of drum shell production and quality control in Taiwan. It is also the only company in the world that makes bamboo drum shells for Drum Workshop.
"If you want to produce quality products, it's essential that you have enough capital. But as relocations from Taiwan to China continue, very few local manufacturers are willing to make the needed investments," Huang said.
Indeed, fierce competition from the other side of the Taiwan Strait has thrust the industry into a state of crisis. Before 2005, Taiwan produced 70 percent of the world's jazz drums, with Wang Percussion contributing 50 percent of the country's total production. But orders from abroad have been cut in half since 2005, and the downturn is likely to continue, Huang said, adding that there only five major jazz drum manufactures remain in Taiwan, and two of them are likely to move to China soon.
"In the early days, Taiwan was the world's number one guitar exporter, but now all the manufacturers have already moved to China. This is now happening with the jazz drum industry," said Wang Wei-pin (王蔚賓), whose father founded Wang Percussion.
International jazz drum brands have also set up their own factories in China to capitalize on its cheap labor and abundant resources. Huang said Wang Percussion's long-term partner Tama copied his company's core techniques and started manufacturing jazz drums at their own factory in China. But much to their surprise, Huang said, Tama's market penetration has dropped ever since.
"Tama thought they could duplicate Wang Percussion in China and didn't succeed. What they didn't realize is that it's the Taiwanese experience they need to duplicate. The flexibility of local SMEs that comes from their networks of outsourcing and their complete supply chains is not something you can replicate in a short period of time," Huang said.
In 2000, Wang Percussion reinvented itself once again, this time making the shift from OEM to original design manufacturing (ODM). The company created two brand names for its products — DJ, for drum sets and percussion instruments, and WP, for xylophones, marimbas and glockenspiels. But unlike Taiwan's information technology sector, which has long enjoyed the full attention of the national government, local SMEs like Wang Percussion have had to rely on their own acumen when it comes to taking the cautious steps toward branding.
"Without any help from the outside, SMEs tends to adopt a conservative attitude when it comes to brand-building since they don't have the money and resources to fail," Huang said.
The son of a local blue-collar family who obtained a doctorate in economics in the UK, Huang, 33, believes local businesses have the potential to make a successful shift from OEM to ODM.
Recalling how his father came to own a machinery factory after starting out as a motorcycle repairman, Huang said SMEs are strong because they cooperate with each other. "People from my father's generation helped each other out, even when they made the same products," he explained. "Taiwan's SMEs are like amoebas. They are small, flexible, resourceful and can team up with different manufacturers to come up with different products. There is nothing they cannot manage to do."
"Now that we have world-class techniques and products, the next step is to create our own icons [successful brands] through marketing," he added.
Long overdue assistance from the government finally came last year when the Industrial Technology Research Institute (ITRI, 工業技術研究院) initiated a project to help local jazz drum manufacturers develop and share new technologies. But the effort has been met with skepticism from larger businesses such as Wang Percussion.
"Big companies certainly have doubts about joining [ITRI's] program" because they "run the risk of leaking their core-techniques to other manufacturers," Huang said.
He believes that if the government is to come up with feasible plans to assist his industry it should recognize that big and small enterprises have different needs. Small businesses need help with improving manufacturing techniques and enhancing capacity, whereas mature enterprises like Wang Percussion need help with marketing, brand management and client relations.
"I think it is important to build up a dialogue between government offices and the industry so that practical services can meet our demands for a successful industrial shift," Huang said.
Wang Percussion maintains a bilingual Web site at
www.wangpercussion.com.tw
June 2 to June 8 Taiwan’s woodcutters believe that if they see even one speck of red in their cooked rice, no matter how small, an accident is going to happen. Peng Chin-tian (彭錦田) swears that this has proven to be true at every stop during his decades-long career in the logging industry. Along with mining, timber harvesting was once considered the most dangerous profession in Taiwan. Not only were mishaps common during all stages of processing, it was difficult to transport the injured to get medical treatment. Many died during the arduous journey. Peng recounts some of his accidents in
“Why does Taiwan identity decline?”a group of researchers lead by University of Nevada political scientist Austin Wang (王宏恩) asked in a recent paper. After all, it is not difficult to explain the rise in Taiwanese identity after the early 1990s. But no model predicted its decline during the 2016-2018 period, they say. After testing various alternative explanations, Wang et al argue that the fall-off in Taiwanese identity during that period is related to voter hedging based on the performance of the Democratic Progressive Party (DPP). Since the DPP is perceived as the guardian of Taiwan identity, when it performs well,
A short walk beneath the dense Amazon canopy, the forest abruptly opens up. Fallen logs are rotting, the trees grow sparser and the temperature rises in places sunlight hits the ground. This is what 24 years of severe drought looks like in the world’s largest rainforest. But this patch of degraded forest, about the size of a soccer field, is a scientific experiment. Launched in 2000 by Brazilian and British scientists, Esecaflor — short for “Forest Drought Study Project” in Portuguese — set out to simulate a future in which the changing climate could deplete the Amazon of rainfall. It is
What does the Taiwan People’s Party (TPP) in the Huang Kuo-chang (黃國昌) era stand for? What sets it apart from their allies, the Chinese Nationalist Party (KMT)? With some shifts in tone and emphasis, the KMT’s stances have not changed significantly since the late 2000s and the era of former president Ma Ying-jeou (馬英九). The Democratic Progressive Party’s (DPP) current platform formed in the mid-2010s under the guidance of Tsai Ing-wen (蔡英文), and current President William Lai (賴清德) campaigned on continuity. Though their ideological stances may be a bit stale, they have the advantage of being broadly understood by the voters.