If the attendees at the WE MEN magazine launch party last Saturday on the 86th floor of the 101 building are any indication of who will grace the pages of the latest addition to Taiwan's newsstands, then get set for one more magazine full of Asian models, celebrities and pop stars.
Among pages of beautiful models, expensive clothes and accessories are articles, in both English and Chinese, aimed at savvy, fashion-conscious readers. WE's emphasis on style, with pages devoted to high-end clothing and male skin-care products, might not appeal to Maxim readers, but it's not trying to. It's directed at a consumer society where looking good is equally important to being good.
Praised as the David Beckham of Asia, Nakata was surrounded by a troupe of models during the party. He didn't show much love to Taiwan's reigning prima donna Lin Chih-ling (林志玲), but seemed taken with Sun Zheng-hua (孫正華) instead. Bai Ling (白靈) also turned up, after managing to flash her breasts and underpants at an earlier press conference last Saturday.
The magazine's editor-in-chief, Kevin Lee (李冠毅), writes in his introductory letter that WE MEN caters to a new breed of men in the 21st Century and serves as a reference point for those who want to strive to be a better man for the woman he loves."
WE is the project of Lee, who assumes the role of editor-in-chief, creative director and publisher. It is a Taiwanese version of the Hong Kong-based West East Magazine, which explains why Lee's premier issue is filled with references to and articles from Hong Kong. This will all change when the Taiwanese editorial staff releases its official first edition in September.
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