Jordan is vying to break Israel’s dominance of a major cosmetics industry based on Dead Sea minerals famous for their therapeutic qualities but, despite an abundance of mud, still has far to go.
Two decades after production first started, the industry on the Jordanian side still has a turnover of just US$30 million a year and accounts for only 0.5 percent of the kingdom’s annual exports of about US$6 billion.
Israel’s Ahava, which markets its moisturizing lotions and a range of other Dead Sea products in 30 countries, alone earns more than US$150 million a year, five times more than all of the Jordanian companies.
Some 50 Jordanian firms produce Dead Sea cosmetics, but only 15 have a global presence in markets across the Middle East, Asia, Europe and the US.
“The kingdom is rich in materials and its Dead Sea shoreline is muddy, in contrast to Israel’s rocky shoreline,” said Osama Qutaishat, head of Jordan’s association of manufacturers of Dead Sea products and owner of one of its largest cosmetics companies.
Israel’s rocky shoreline has meant it has even imported raw materials from Jordan since the two countries signed a peace treaty in 1994.
“Many studies have shown that Dead Sea minerals including potassium, magnesium, silicon, sodium and calcium are effective in treating and preventing illnesses like psoriasis, eczema and acne,” Qutaishat said.
Landlocked between Jordan, Israel and the occupied West Bank, the Dead Sea is the world’s lowest and saltiest body of water.
Legend says the Queen of Sheba believed in its healing powers, and Egypt’s Cleopatra built a spa on its shores.
Lack of cooperation and the small size of the companies in the sector are the major problems of the industry, said Yarub Qudah, head of the state-owned Jordan Enterprise Development Corp.
“Their capabilities are limited. One of the solutions is systemized cooperation between the companies and the establishment of a consortium for exports,” he said.
“If the companies work properly, exports could reach 100 to 120 million dollars annually in five years,” he said, adding that if a plan to transform Dead Sea products into clinical products bears fruit, prices could jump “four or five times.”
Poor quality output by some firms has also been to blame, giving Jordanian products a bad name, the owners of some of the largest companies said.
Both Israel and Jordan are exploiting the Dead Sea tourist trade, with luxury hotels on either shore.
Both have also set up massive evaporation pools that harvest Dead Sea minerals like potash, or potassium carbonate, used to produce soap, glass, baking soda and fertilizers.
The Dead Sea, however, so named because virtually no life can tolerate its heavily salty waters, may be facing another kind of death — the sea’s surface level is plunging by a meter a year.
For centuries, the sea’s delicate balance was maintained by the Jordan river, its only year-round water source, but in recent decades Israel and Jordan have been diverting its waters into large irrigation projects.
The Dead Sea shoreline has receded by more than a kilometer in some places and the world-famous body of water could dry out completely by 2050, some calculations show.
NEXT GENERATION: The four plants in the Central Taiwan Science Park, designated Fab 25, would consist of four 1.4-nanometer wafer manufacturing plants, TSMC said Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) plans to begin construction of four new plants later this year, with the aim to officially launch production of 2-nanometer semiconductor wafers by late 2028, Central Taiwan Science Park Bureau director-general Hsu Maw-shin (許茂新) said. Hsu made the announcement at an event on Friday evening celebrating the Central Taiwan Science Park’s 22nd anniversary. The second phase of the park’s expansion would commence with the initial construction of water detention ponds and other structures aimed at soil and water conservation, Hsu said. TSMC has officially leased the land, with the Central Taiwan Science Park having handed over the
The Philippines is working behind the scenes to enhance its defensive cooperation with Taiwan, the Washington Post said in a report published on Monday. “It would be hiding from the obvious to say that Taiwan’s security will not affect us,” Philippine Secretary of National Defense Gilbert Teodoro Jr told the paper in an interview on Thursday last week. Although there has been no formal change to the Philippines’ diplomatic stance on recognizing Taiwan, Manila is increasingly concerned about Chinese encroachment in the South China Sea, the report said. The number of Chinese vessels in the seas around the Philippines, as well as Chinese
AUKUS: The Australian Ambassador to the US said his country is working with the Pentagon and he is confident that submarine issues will be resolved Australian Ambassador to the US Kevin Rudd on Friday said that if Taiwan were to fall to China’s occupation, it would unleash China’s military capacities and capabilities more broadly. He also said his country is working with the Pentagon on the US Department of Defense’s review of the AUKUS submarine project and is confident that all issues raised will be resolved. Rudd, who served as Australian prime minister from 2007 to 2010 and for three months in 2013, made the remarks at the Aspen Security Forum in Colorado and stressed the longstanding US-Australia alliance and his close relationship with the US Undersecretary
‘WORLD WAR III’: Republican Representative Marjorie Taylor Greene said the aid would inflame tensions, but her amendment was rejected 421 votes against six The US House of Representatives on Friday passed the Department of Defense Appropriations Act for fiscal 2026, which includes US$500 million for Taiwan. The bill, which totals US$831.5 billion in discretionary spending, passed in a 221-209 vote. According to the bill, the funds for Taiwan would be administered by the US Defense Security Cooperation Agency and would remain available through Sept. 30, 2027, for the Taiwan Security Cooperation Initiative. The legislation authorizes the US Secretary of Defense, with the agreement of the US Secretary of State, to use the funds to assist Taiwan in procuring defense articles and services, and military training. Republican Representative
RSS